A Complete Guide to eCommerce Strategies for Holiday Season 2020

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A Complete Guide to eCommerce Strategies for
Holiday Season 2020
If you are in the E-commerce business, its the
perfect time to gear up and align your strategies
to make the most of the holiday season. While
holidays happen to be one of the most exciting
times for the people in the US, it is also a
merry-making time for eCommerce
entrepreneurs. As the pandemic has reshaped the
life of every individual and business worldwide,
its additionally changed many trends however,
the eCommerce industry is the most affected
business sector due to consumers new shopping
patterns.
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The move toward internet business was occurring
before COVID-19, yet as per the latest
information from IBM, the pandemic has quickened
customers shift towards the eCommerce platform
to avail the required services. This leads to a
drastic boom in the online demands of goods and
services. The novel Coronavirus has brought the
biggest twist in businesses that leads to new
market demands. To address the increased
consumers requirements, the industries should
follow the latest trends. Lets check out some of
the trendy ways to empower eCommerce sales for
the festive season and beyond.
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Enhanced virtual experience A virtual platform
is the only way for consumers to get details and
analyze your product. eCommerce brands must
modify their PDPs using Augmented
reality and Virtual Reality implementation. This
leads to maximized sales, higher conversions,
boost sales, and lower product returns. Quick
Checkout Using AI technology flashing an instant
shopping option anywhere on the platform that
enables buyers to make a conversion. This
technological advancement can also analyze the
customers checkout preference and their actions
performed on different devices.
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It converts a new customer into a potential
one. Improve Digital Interaction Artificial
Intelligence is a jack of all trades. AI can help
online businesses to enhance digital media
experience by user-generated video and images to
replicate window shopping visits. Geographical
Diversification Covid 19 is a global issue. In
such a scenario its hard for people to go out or
shop for their desired products and services.
People are still under house arrest and are
following the lockdown or social distancing
protocols.
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• Geographical expansion is much needed to roll out
  your web stores to new regions and markets.
• Deal With Increasing Demands
• With transportation restriction and increased
  online demands, its the biggest challenge to
  supply at every nook and corner. Here are the
  right ways which will help you in supply chain
  disruption
• Display real-time stock and pricing details
• Delay the loading of certain web page elements
• Make sure that you have got the right e-store
  that supports your website.
• Let customers track their delivery time and
  updates.

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• Load Balancing- Make smart use of technological
  advancements and machines to take the pressure
  off.
• Mark out-of-stock items and inform your customer
  when they can expect to get it back in the
  e-Store.
• Strict Safety Measures
• Contactless delivery is the best option for
  consumers safety. Offer online payment methods
  to your customers to avoid physical money
  exchange, receiving paper receipts, and follow
  the new hygiene measures.
• Having said that, it is clear that you need to
  employ measures and significant strategies in
  order to lure customers and witness sales, But
  before that, lets

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have a quick rundown at which the term eCommerce
strategy actually means? Is Your Ecommerce Store
Holiday Ready? To help you picturize better,
The designing and structuring of an eCommerce
website in a way that can attract customers and
compel them to make a purchase is what we mean by
eCommerce strategies. With growing competition
and rising number of eCommerce websites, you need
to be different to stand out in the crowd. On
average, there are nearly 24 million active
eCommerce stores, and the likelihood of your site
popping up as the first choice of customers is a
tough nut to crack.
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Even if a customer visits your online store, it
doesnt guarantee the sale. A customer landing on
your store is just the start and theres a lot
more to work on, post-acquisition. It is seen
that around 70 of the customers drop off a
website within a week. Meaning that your work
isnt just attracting consumers but also engaging
them and in a way that they close a deal. In
case you are worried about what to do and how to
do, this piece is designed specifically for store
leaders like you. We take you down the journey
of eCommerce strategies that you should consider
to integrate within your online store. Dry Run
Your Store Performance With These Ecommerce
Strategies Factors Influencing Sales
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• Create an Omnichannel Presence
• Post industrialization 4.0, the trend of going
  online has increased and to the extent where
  customers are present everywhere. What this means
  is that users seek the omnichannel brand presence
  and likewise, engagement. Where some might be
  more active on Instagram, others would prefer
  Facebook. If you think that creating your brand
  presence on either of the available channels
  would be enough to attract users, you are missing
  out on the big picture. To ensure that your
  presence on different social media channels help
  you gain traffic, incorporate strategies as
• Announce discounts and offers through social
  media channels.

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• Pitch customized emails to the customers
  notifying them about major updates on products,
  orders, etc.
• Distribute your product catalog on different
  social media channels to attract user attention.
• Attract Prospects Through Email Marketing
• Get started with the process of marketing your
  products. Apparently, you might have been using
  multiple channels to mediate your products to the
  customers, its time to redesign each
  campaign and draft them in a way that accounts
  for conversion. Dropping of an email in the inbox
  would not serve your purpose right and so, you
  need to take up certain measures to ensure that
  the pitched emails have the ability to intimidate
  users to click open, read and convert.

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• Curate personalized emails, one that is
  specifically designed for the customer,
  highlighting the relevance of the product.
• Offer gift cards, early-bird discounts, and quick
  delivery for first-n shoppers or the ones who
  purchase before a specific date.
• Keep your email subject line attractive and
  direct to the point. Something like, grab before
  its too late or be the first to get a product
  free.
• Call-to-action needs to take them to your store.
  No jargon words and no fancy terms.
• Adhere To The Abundance of Mobile Shoppers
• Around 40 of the buyers in the US made a
  purchase through mobile phones back in 2018, so
  before you pick

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• up the curtains and reveal your online store,
  make sure your site is mobile compatible. Even if
  you succeeded in luring the visitor to click your
  email and head out to the site, if it isnt
  compatible with the mobile device, all your
  efforts would go in vain.
• So, make sure that your store has a mobile
  version to offer customers the ease to shop, at a
  time most convenient to them.
• Ensure the mobile version of your store is easy
  to use and highly intuitive.
• Add significant titles and keywords so as
  to boost mobile SEO.
• Optimize your site content to be compatible with
  voice search.

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• Optimize The Checkout Process
• Experiencing cart abandonment isnt a new thing
  but who would like to see a low conversion rate
  at a time, which is most favorable to pitch
  higher sales, right? One of the most important
  reasons why customers leave their cart is the
  tedious checkout process. A website that offers
  customers the ease to make a single-click
  purchase is one that succeeds in retaining
  customers. To streamline the checkout experience
  of your customers, embed the following
  strategies
• Create a shorter web-form, eliminating the need
  to fill information.
• Enlist multiple options of payment offering users
  the ease to pay on the go.

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• Where debit and credit cards are the most common
  form of payments, third party integration apps
  are also on the roll, so make sure your store
  gives customers the convenience to shop on the
  go.
• Display all shipping information and be sure that
  the fees charged for shipping is near normal.
• Enable an infrastructure where users can purchase
  as a guest or if you require a login, embed
  one-click social media sign in for faster
  engagement.
• Optimize Site To Sustain Traffic
• Supposing that you have been through most of the
  challenges and there is a huge footfall on your
  eCommerce site.

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• Now retaining them and winning over their trust
  is a huge obstacle. To attract users, you need to
  have a secured site and one that can sustain the
  traffic. Of course, it is the holiday season and
  thousands of customers are visiting your store,
  but is your store capable of sustaining the
  traffic or function seamlessly, irrespective of
  the user count? If not, you need to modify the
  store turning it holiday-ready.
• Resize the images of the products uploaded on the
  site to ensure faster downloads and prevent
  website breaks in case of higher traffic.
• Reset the setting and allow full page caching.
  This loads the page even if the connectivity is
  low or suffers from a poor network zone.

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• In case your website is hosted on the cloud,
  expand your cloud capacity to accommodate more
  traffic.
• Website Security
• In the end, is your website secured or are the
  payment methods encrypted enough to protect
  customers data? People today are more concerned
  about data privacy and hence, make sure that your
  online store
• Has SSL certified hosting.
• Runs on https, if not upgrade your site to
  function on HTTPS
• It does not share data with a third-party app.

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Now, this was all about the eCommerce strategies
that you should employ to attract users
attention and experience greater sales and higher
revenues. One thing you need to take care of is
after-sale service and support. Customer
Engagement Work On Retention You might think
that once the sale is completed, your job comes
to an end. However, reality holds a different
opinion. Customer experience is the aggregate of
all the interaction a customer has with a brand
and this extends after the sale too. Meaning that
after the customer has placed an order, make sure
that the product is delivered in the given time
window. Also, create customer engagement portals
to promote one-to-one communication between the
user and the representative
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so as to address issues. Finally, give them the
ease to place returns or exchanges for the order.
Optimize the reverse pickup and delivery so as to
retain the customers trust. What do we
conclude? Talking about the above, you will
witness that the new normal eCommerce strategies
have turned your business dormant. To map the
pace of rising customers expectations and
orchestrate your business in a customer-first
policy, you need to transform your business
tactics. Also, do not remain under the impression
that old is gold. This adage is long gone and
today, you need to stay abreast with all the
trends to be the first choice of consumers.
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No doubt, the holiday is stressful long before it
starts. But the benefits that come along with the
season is definitely worth every effort. Lets
maximize your profits   Contact Us
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