5G: A Marketing Trend for 2020

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5G A Marketing Trend for 2020
Synclarity Digital Pvt LTD
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5G A Marketing Trend for 2020
Every generation of cellular technology we call
1G, 2G, 3G has brought great advances that only
existed years ago in our imaginations. Many of us
can remember the first generation of mobile
phones they were massive, clunky, and
expensive, but they gave us a degree of
communication we never had before. Today, we have
smart phones that, in our lives, have replaced so
many devices. Similarly, cellular technology has
progressed from 1G to 5G. We have seen the rise
of smart phones , social media, and video and
audio sharing since the evolution of wireless
technology via 4G (also known as LTE). Cellular
networks of the fifth generation-5G have now
become a reality following years of expectation
and a large amount of speculation. The first
appearance of the 5G (fifth-generation wireless)
network was in April 2019. This new cellular
technology, the 4G network, is about 10 times
quicker than its predecessor. Its time to get
ready for 5G marketing! The reasons? 
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Greater Speed

• The ability to easily transmit more data comes
  with a higher speed of around 10 gigabytes per
  second, 100 times faster than 4G.
• Faster connexions would encourage more people to
  get online from anywhere, and more people online
  would mean business growth.
• We would be able to interact with more people
  than we have ever learned before, as 5 G helps us
  to communicate and process data faster.

Reduced Latency

• 5G is expected to enhance wireless networking
  with its lower latency by bringing fibre-like
  speeds and extremely low latency capabilities to
  almost any region.
• It'll also allow us to communicate with our
  customers in real time.
• In a remote place, imagine having a live video
  chat with your client without any time lag. 

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Connectability at once to more devices

• 5G is a tool that empowers the Internet of Things
  ( IoT) to live up to its long-promised potential.
  
• Augmented Reality (AR ) and Virtual Reality (VR)
  becomes more important as marketing and sales
  teams adapt customer experience to their needs.
• IoT allows us on an ongoing basis to know what
  our clients want. It will allow us to listen to
  and respond to the needs and expectations of our
  clients based on their behaviour.

Effect on Marketing of 5G

• Now is the time to look at how 5 G can impact
  marketing and how marketers can prepare to gain
  benefits from 5 G technology with only a few
  years left before 5 G goes on stage. 

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Increased Personalized Marketing Use

• As the commonly used devices are linked to 5 G,
  it will generate an immense amount of data.
• Therefore, if advertisers have access to
  high-quality consumer information, it can help
  them better understand the desires of their
  clients, opening the door to targeted marketing.
• You'll be able to create targeted advertising
  with advanced location-based marketing to
  communicate with customers at the right time and
  place.

Augmented reality is going to become more
realistic also

• Big brand marketers have spent years
  experimenting with AR and VR. Many have created
  Snapchat or Instagram philtres based on AR, while
  some sponsor product placements in video games
  based on VR.
• In the next few days, we'll see a vehicle
  dashboard showing advertisements. This will open
  up a number of opportunities for advertisement. 

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Increase in Video Advertising

• The video is now the most frequently watched
  material on the Internet. The video consumption
  will increase as 5 G decreases the page load time
  and buffering.
• The white paper of Cisco 's visual networking
  index states that video traffic will account for
  82 of all web traffic by 2022. 5 G will have a
  huge effect on content as consumers will be able
  to view high-quality videos faster than ever
  before. As a consequence, advertisers would have
  to take due care to produce fantastic video
  content for their 5 G marketing campaign.

Interactive Ads Increase

• Apart from a large range of digital ads, it could
  become more interesting to sell content with the
  high-speed capabilities of 5G.
• While advertising that allowed viewers to connect
  with the material once seemed impractical with
  buffer time and other technological limitations,
  5 G could make this approach more available to
  marketers. 

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Digital Ads on More Screens and Alternate
Realities

• Today, we only see digital ads on our tablets,
  websites and sometimes on screens at malls,
  shopping centers, or airports. 
• But with the emergence of 5G technology, wireless
  internet will be quicker and more widespread even
  in remote areas of the country. 
• Moreover, with the high network speeds, graphics
  and images in each ad will be more detailed. 

Improved Marketing Process

• Have you ever wanted to know more about your
  customers, but didnt have time to track tons of
  data ? 
• 5G will surpass all such problems with its high
  frequency and lower latency. This means that if
  you connect to the internet in the near future,
  you are likely to run into less time lag and more
  capabilities.

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