B2B Marketing in the times of COVID-19

1
B2B Marketing in the times of COVID-19
The full implications of the pandemic are far
from certain, but very evidently it has destroyed
many livelihoods and has had a dire effect on the
economy. Selling methodologies have to be
completely changed in the face of the new
consumer spending habits and preferences. Digitiz
ation was a new trend that was taking its course
slowly, but with the pandemic hit digital trend
has gained acceleration. B2B Marketing will now
fundamentally look very different from what it
was before the pandemic. The reactions, actions
of both the sellers and the buyers have
changed. The current crisis should be used as an
opportunity to reach out to the maximum number of
prospects, even the ones who were nowhere in the
picture earlier. Now, instead of simply selling
the products, the marketers have to help the
buyers in making purchases. The organizational
culture needs to be changed by building simple
tangible models, data and analytics need to come
into implementation and aggressive data driven
and digital marketing strategies need to be
formulated. The question that arises is, what is
the new normal?
2
Remote All the selling and buying activities have
been shifted from physical interactions to remote
interactions through web sales models,
video-conferencing, telephonic communication and
social media. It is being believed that the
current sales models have been proved to be far
more effective than the ones in use before
COVID-19. The now B2B marketing methodologies
will have to be strategist keeping this in
mind. Updating Website Messaging It has become
extremely important for the businesses to show
its prospects that they are functioning properly
and can come up with solutions to the problems
faced by them during this time of crisis. Prompt
replies to queries and reassurance that the
business is fully prepared for what comes in the
way, is the need of the hour. Digitalization The
wave of digitalization has rapidly accelerated,
with the growing need of digital interactions
with the prospects amidst the time of crisis. The
traditional sales methodologies becoming almost
next to impossible has paved way for digital
sales and marketing methodologies. A proper
analysis of what communication channels are
topping the charts in terms of traffic, what
channels are losing traffic due to the pandemic
needs to be understood
3
Content Strategy The content strategies have
never gained more attention than the current
times, with the increasing demand of good
content. The prospects are now looking for
content that will help them resolve their
problems during the lock down, requiring content
that is much more personalized than before. The
current situation demands for more content with
advice, tips and solutions. The best sales and
marketing leaders have already started focusing
on how to deal with the changes, formulating new
strategies, implementing the ones so formulated
and preparing for recovery. B2B Marketing
Agency must constantly analyze the performance of
the campaigns and keep updating them, in
accordance to what will help the businesses grow
and recover again in the near future. Blog Link
Resource  http//oxper.mystrikingly.com/blog/b2b-m
arketing-in-the-times-of-covid-19
4
Visit us- https//www.oxper.in/
Call Us- 91-8595504359