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How to Use Social Media for Small Business
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INTRODUCTION
Today social media for small business can be
intimidating with all the competition going
around, but it still has an overwhelming effect
on the businesses. How do we know? According to
research, 93 percent of small business owners
reported using Facebook, 79 percent use Twitter,
and 71 percent use LinkedIn. But being present
and accounted for isnt the same thing as growing
a social media presence.
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SOME STATS

• Nearly 3/4 (71) of small businesses use social
  media, and 47 occurred before 2019.
• Facebook is the most highly used social media
  channel (86), nearly twice the second-most-used
  channel, Instagram (48).
• Women-owned businesses (74) are more inclined
  than men-owned companies (66) to use social
  media, reflecting that more women use social
  media.
• More millennial business owners (79) use social
  media for their marketing than business owners
  older than 35 (65) because millennials have a
  more prominent comfort level with social media.
• More than half (52) of small businesses post to
  social media at least once per day, something
  social media experts suggest.
• Most companies post images/infographics (54) to
  their social media pages because people process
  images better than text.
• Habits change, platforms grow, and new platforms
  come into existence. All of this influences how
  businesses use and react to social media
  marketing and how marketers can reach their
  audience.

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Breaking Down According to Platforms
While some small enterprise owners still think
that social media is just a trend, social media
marketing has confirmed to be an invaluable and
cost-effective way to promote your small
business. After all, social media enables you to
personalize your business brand and
improve business relationships with potential and
contemporary customers.
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Pinterest

• Use Your Business Name. Put your business name in
  the first and last name section on your profile.
• Link to Your Business Website. Also, write a
  quick, informational blurb about your company to
  include with the link. In interest, for each
  posted pin, again link to your website to boost
  traffic to your site.
• Put up Images of Your Outcomes. Upload photos and
  ask followers to comment on them.
• Give Away Prizes for Contests. For further
  exposure, run contests or offer rewards, such as
  for the user who re-pins the most of your
  content.
• Upload Images of You and Your Employees. Add
  photos of your work culture, actively involved in
  various activities. This proves that real people
  work for your business.
• Interact With Other Users. One fantastic way to
  engage users is to re-pin their images.

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Twitter

• Create an Account With a Relevant Name. Include
  pertinent info about your business in your
  profile. Assure that your profile is clutter-free
  and visually attractive.
• Follow Other Associated Businesses You should
  follow users with whom you wish to manage the
  business in the dreams that they will follow you
  back.
• Engage Other Businesses via Twitter. You can
  interact with these users by retweeting their
  posts, answering their questions, engaging in
  their tweets or even commenting on their blogs.
• Post Consistently. To place yourself as an expert
  in your field, post new tweets on a regular base.
  Make sure that the significant majority of your
  tweets offer helpful supplies, links, and general
  information.
• Get Involved With TweetChats. To get further
  informed with Twitter users, chats are a great
  idea. If you are not accustomed to TweetChats,
  they function as online conversations that use
  Twitter as a chat room.
• Reply Back to People. Remember to reply to
  followers who retweet, comment, or send you a
  message directly.
• Generate Buzz. Start a contest or provide the
  audience with a chance to win a reward by
  retweeting your posts.
• Actively Promote your Twitter Account. You can
  sell your Twitter account on your business
  cards, emails, and other marketing material.

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Facebook

• Post Links to Your Blog or Website. In extension,
  link to other pertinent content.
• Ask Catechisms. To engage with users, make them
  busy in discussions.
• Offer Exclusive Deals. To reward your Facebook
  fans, present special offers on a regular basis.
• Upload Limit of Quality Images. Since Facebook
  Timeline is more evident than previous versions
  of the Facebook interface, this approach is an
  awesome one images can create a significant
  amount of consideration and traffic.
• Put Up Content Frequently. As a regular
  guideline, upload new stuff at least a few times
  per day.
• Concern Promotions. In order to sustain your
  audience interested, offer lifts on a weekly
  base.
• Habit to Market. Remember to insert your Facebook
  page web address on your business cards and other
  marketing elements.

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LinkedIn

• Upload a Licensed Image of Yourself. Since people
  prefer to handle business with people they know
  and trust, uploading a personal photo is
  required.
• Define Your Small Business Efficiently. Write
  about your company in a powerful yet concise
  manner.
• Make Your Profile Noticeable to Others. After
  all, you want other people to get your small
  business.
• Add a Link to Your Twitter Profile. This gives
  people another means to get in touch with you.
  Furthermore, you can link to more than one
  Twitter profile.
• Post Regular Status Updates. As a means to reach
  and inform your audience, refresh your status
  consistently.
• Join Connected LinkedIn Groups. Additionally, to
  renew your status, you can interact with others
  in specific LinkedIn Groups by posting and
  responding to questions within the group. In this
  way, you improve your visibility and become
  recognized as a trusted professional. In turn,
  people from these groups may request you to
  conduct business with them.
• Take the Help of LinkedIn Answers. This section
  is placed under the More part on the LinkedIn
  top toolbar. Scan through these questions, and
  answer the ones that are linked to your
  professional skill set.
• Learn That Recommendations Are Essential. People
  manage to believe what others say about you more
  than what you say about yourself. Accordingly, if
  your LinkedIn profile is filled with enthusiastic
  recommendations, you are well on your way to
  winning new business.
•  Build a LinkedIn Group. If you want to be
  recognized as an expert in your field by your
  matches, consider creating a LinkedIn Group.
  Nevertheless, remember that you must take a
  management role and start discussions on
  appropriate topics.

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Wrap Up!
Your small business needs to use social media to
stay relevant in todays day and age. Just having
a Facebook profile alone is no longer acceptable
if you want to maximize your social media
marketing proficiency. Create profiles on
multiple platforms as long as your target
audience is active on those channels. You need to
post content regularly. Just make sure your posts
are all related to your established marketing
goals. Your profiles need to be appealing to
consumers. Run campaigns designed to get more
followers. While there are other means to market
your small business, marketing via social media
for small business can be a fun way to promote
your business cost-effectively.  That said, while
Facebook, Twitter, and LinkedIn are fitting for
many different business models, Pinterest may be
more matched towards a more creative business
such as a graphic designer or a wedding
planner.  However, you can give your business a
significant boost by combining multiple forms of
social media for small business marketing despite
your business type.