InMotion Hosting – A Exclusive Hosting Company’s View

1
InMotion Hosting A Exclusive Hosting Companys
View

• InMotion has been in commercial since 2001, and
  has remained competing positively with large,
  publicly traded companies, despite being a
  privately owned company. Sunil shared with me
  what he see as the factors for the company's
  achievement, in addition to its latest offerings
  and plans for your future.
• HostAdvice You are a single holding business in
  the manufacturing. Despite your dimension (Ranked
  20 from the US according to our research) you're
  privately owned.
• Many years ago, when the hosting industry was
  still in its infancy, it had been hard competing
  against conglomerates such as EIG or the
  advertising budget which GoDaddy entities had.
  But over time, we stuck toward what left us
  succeed in the first place, which was our focus
  to client services. We know how saturated the
  hosting space is and here are a lot of companies
  out there whose service isn't up to par with the
  customer's expectations. InMotion Hosting was
  formed beneath the rule that clients come first,
  and over the years clients have spread the word
  about us letting us attain our 15th year of
  operation, since our beginning in 2001. So we
  believe being an independent, employee owned and
  operated firm is actually an advantage, as
  consumers these days don't like being a client of
  a publicly traded company whose objective is to
  appease their shareholders.

https//sites.google.com/view/heartofcasino/inmoti
on-hosting-a-exclusive-hosting-companys-view
2

• HostAdvice What is behind your approach to
  concentrate on Linux servers - why not cater to a
  programmer that prefers .Net and wants a Windows
  server?
• Our choice to proceed with Linux servers needed
  to do with stability and scalability. Since 2001,
  we know that .NET has come a long way and is
  significantly more stable than previously, but
  we've been happy with the choice to be Linux
  specific through recent years. What's gaining
  momentum and which is losing speed, and , in your
  view?
• WordPress hosting (WP) remains the largest, but
  it's losing some momentum to the site builders on
  the market, as consumers really need an all in 1
  solution. Hosting and WP are seen as pieces of
  this puzzle, rather than the true solution, so
  we've seen a decrease in that CMS space. InMotion
  Hosting is attempting to close that gap by
  producing a WP net builder which turns your WP
  install into a drag-and-drop builder it is named
  Boldgrid.com. That is something we launched this
  past year and have tens of thousands of customers
  on it building sites quicker and more readily.
  Drupal is gaining greater momentum on the
  Enterprise level and has a great foothold with
  .edu and large business clients. This is based on
  conventions and word of mouth in the business.

https//sites.google.com/view/heartofcasino/inmoti
on-hosting-a-exclusive-hosting-companys-view
3

• HostAdvice You don't offer hosting. A. What are
  the advantages of using your VPS hosting vs
  hosting? B. If someone insists on cloud hosting,
  which service would you recommend (AWS, Google,
  Azure, etc.)?
• Really, perhaps this could be the first
  announcement for this, but we're close to
  launching a pure cloud product. We have listened
  to our customers and are producing the product as
  we speak. We just released the brand new Higher
  Availability VPS servers in February of 2016,
  which gives higher end platform tools to the
  masses on a VPS. We're the first to do this just
  like we were the first to provide free SSDs with
  our VPS. Within the next few months, we'll be
  introducing a pure cloud merchandise, so we'd let
  clients to return to us in the not too distant
  future.
• HostAdvice Where is your customer service
  situated (US/outsourced) and what are the
  principal advantages of that?
• We are pleased to tell our customers that our
  support isn't just 100 US based, but they are
  our workers, trained by us and operates within
  our office not a third party hired because a
  telephone center. Each one of our employees is
  trained in-house and managed internally. No one
  is outsourced.
• HostAdvice Where's the customer service situated
  (US/outsourced) and what are the principal
  benefits of this?
• As stated earlier, we had been the first ones to
  place free SSDs on VPS platforms. What we did was
  attentively do some advertising analyses and a
  client survey to see what attributes are the most
  wanted. We listened and created a product in line
  with our clients' needs. Since that revamp this
  past year, we have kept before the game, and are
  constantly updating the stage to find the men and
  women exactly what they need. The greater
  Availability is just one of those upgrades. And
  moving forward, we will have that cloud product
  as well to handle everyone's needs. We have
  managed to remain ahead by listening to what our
  customers desire.

https//sites.google.com/view/heartofcasino/inmoti
on-hosting-a-exclusive-hosting-companys-view
4

• HostAdvice What is your marketing strategy
  focusing on?
• Product. We've lacked a product team internally
  for several years, but only a couple years ago we
  created a staff specifically to figure out what
  the customers want and aligned our products
  accordingly. Among the initial projects for that
  group was that VPS revamp, and that has been a
  massive success. So we are continuing with
  producing better and bigger products for our
  client base to utilize.
• HostAdvice what's your marketing strategy
  focusing on?
• HostAdvice It's been 15 years since you began
  Inmotion Hosting. What would you do differently
  today, when awaiting?
• Use better hardware. There was one time in the
  very beginning where we'd tried to spare a few
  dollars by going with a less costly hardware
  vendor for some'similar' products. Ever since
  that time, we've always utilized the cover of the
  line Dell servers and parts. However, if we could
  go back in time, we would not have gone with an
  alternate hardware solution for our clients. We
  will never make that mistake again and we are
  glad we learned that lesson very early on