SEO marketing

1
What is SEO and How It Works for Small Businesses

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2
SEO Definition and SEO Meaning

• SEO is an acronym that stands for search engine
  optimization, which is the process of optimizing
  your website to get organic, or un-paid, traffic
  from the search engine results page.
• Though SEO meaning and SEO marketing can seem
  complex due to the different factors that can
  impact your ranking, the process for search
  engine optimization is easier than it appears to
  be.

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3
Factors that Affect On-page and Off-page SEO
Optimization

• Content Marketing
• Before we dive into some of the factors of on and
  off-page SEO, lets talk about content. Content
  is effective in both attracting the search
  engines and helping your organization make
  connections with site visitors. 
• The more quality, relevant content pieces that
  you have on your site, the more likely search
  engines will be to rank your pages higher on the
  search engine results page.

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• Here are just a few types of content that you can
  focus on to help improve your content offering
  and, thus, your search engine rankings
• Blog posts and articles
• Social media content
• E-books and whitepapers
• How-To Guides and Tutorials
• Videos and audio recordings
• Infographics or other visual content

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• 2. On-Page SEO Optimization
• The on-page SEO factors are those elements that
  happen on your website. These are the things that
  you have complete control over, meaning that you
  can work to improve these factors over time by
  following best practices for SEO. 
• Here are just a few of the on-page SEO factors
  that can help you improve your search ranking
• Title Tag  The title tag on each page tells the
  search engines what your page is about. This
  should be 70 characters or less, including both
  the keyword your content focuses on and your
  business name.
• Meta Description  The meta description on your
  website tells search engines a little bit more
  about what each page is about. 

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• Sub-headings  Not only do sub-headings make your
  content easier for visitors to read, but it can
  also help improve your SEO. You can use H1, H2,
  and H3 tags to help search engines better
  understand what your content is about.
• Internal Links  Building internal links, or
  hyperlinks to other content on your site, can
  help search engines learn more about your site.
• Image Name and ALT Tags  If you are using images
  on your website or within your blog content, you
  will also want to include your keyword or phrase
  in the image name and alt tag.

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• 3. Off-Page SEO Optimization
• In addition to the on-page SEO elements that your
  organization has control over, there are also
  off-page SEO factors that can impact your
  ranking.
• Here are a few of the different off-page SEO
  factors that can impact your search engine
  rankings
• Trust  Trust is becoming an increasingly
  important factor in a sites Google ranking. This
  is how Google determines whether you have a
  legitimate site that visitors can trust.
• Links  One of the most popular ways to build
  off-page SEO is through backlinks. You want to be
  careful here as spamming sites with your links is
  a quick and easy way to get your site banned from
  the search engines. 

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What is SEO and How it Works  Remember, your
SEO meaning and effectiveness are impacted by
many factors, but the most important thing to
consider is whether your content is valuable and
relevant to your intended audience.  Keep in mind
that search engine optimization takes time to
work its magic. You wont experience the benefits
of SEO overnight. In fact, it may take months to
enjoy the results of your hard work.
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