Aravali college of Engineering and Management, Faridabad (1)

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Aravali College of
Engineering and Management, Faridabad

• Department of Computer Science
  Engineering(July Dec 2020)

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SESSION
ON
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What is common among all of them?
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Data , Information and Knowledge

• Data
• The most elementary description of things,
  events, activities and transactions.
• (Raw, Facts and Figures.)
• Information
• Organized Data that has meaning and value.
• Knowledge
• The concept of understanding information
  based on recognized patterns in a way that
  provide insight to information.
• In computing, data is information that has been
  translated
• into a form that is efficient for movement or
  processing. Data
• can exist in a variety of forms as numbers or
  text on pieces of
• paper, as bits and bytes stored in electronic
  memory, or as
• facts stored in a person's mind.

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ANALYTICS

• Analytics is the discovery, interpretation,
  and communication of meaningful patterns in data
  and applying those patterns towards effective
  decision making Analytics is an encompassing and
  multidimensional field that uses mathematics,
  statistics, predictive modeling and machine
  learning techniques to find meaningful patterns
  and knowledge in recorded data.

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What is DATA ANALYTICS?

• Data analysis is a process of inspecting,
  cleansing, transforming, and modeling data. Data
  analytics refers to qualitative and quantitative
  techniques and processes used to enhance
  productivity and business gain.

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Why DATA ANALYTICS?

• Data Analytics is needed in Business to
  Consumer applications (B2C). Organizations
  collect data that they have gathered from
  customers, businesses, economy and practical
  experience. Data is then processed after
  gathering and is categorized as per the
  requirement and analysis is done to study
  purchase patterns and etc.

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PROCESS OF DATA ANALYTICS
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IMPORTANCE OF DATA ANALYTICS

• Predict customer trends and behaviors
• Analyze, interpret and deliver data in meaningful
  ways
• Increase business productivity
• Drive effective decision-making

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FOUR TYPES OF ANALYTICS WE PERFORM
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UNDERSTANDING VARIOUS TYPES OF DATA ANALYTICS
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TRUTH ABOUT DATA ANALYTICS

• Data analytics for businesses that want to
  make good use of the data that they are taking
  in. Businesses that can use data analytics
  properly are more likely than others to succeed
  and thrive. But with all of the advantages of
  data analytics, the key benefits can be described
  in this way
• Data analytics reduces the costs associated with
  running a business.
• It cuts down on the time needed to come to
  strategy-defining decisions.
• Data analytics help to more-accurately define
  customer trends. Determining
• the Effectiveness of Your Analytics Program
• Given the growing familiarity and popularity
  of data analytics, there are a number of advanced
  analytics programs available on the market. As
  such, there are certain traits to look for in any
  analytics solution that will help you gage just
  how effective it will be in improving your
  business.

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APPLICATIONS in following areas

• Fraud and Risk Detection
• Healthcare
• Internet Search
• Targeted Advertising
• Website Recommendations
• Advanced Image Recognition
• Speech Recognition
• Airline Route Planning
• Gaming

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REQUIREMENT FOR DATA ANALYSTS

• Data analysis jobs are everywhere and they
  are bound to increase!
• Here are some facts and figures to highlight
  this 2.5 billion gigabytes (GB) of data was
  generated every day in 2012. (IBM) International
  Business Machines
• Going by the statistics, by 2022, about 1.7
  megabytes of new information will be created
  every second for every human! Well, thats huge.
  Very huge. Companies will need more and more
  data specialists to analysis and manage the data
  generated.

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ANALYTICS TOOLS
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Aravali College of Engineering And
Management Jasana, Tigoan Road, Neharpar,
Faridabad, Delhi NCR Toll Free Number 91-
8527538785 Website  www.acem.edu.in