What are the main activities of the Pharmaceutical industry?

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How PCD Franchise Companies have Changed the
Pharma Industry
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• The pharmaceutical industry is changing rapidly.
  Like the international market, the domestic
  market is also going through revolutionary
  changes. Ever since the Indian market opened up,
  the entire dynamics of the domestic market has
  changed dramatically. Where big pharma companies
  were the only presence, today we have healthy
  competition from small and medium industries as
  well.
• Much of this comes from PCD franchise company.
  Franchises are today partnering with both big and
  small companies and have become a important part
  of the Indian pharma market. In fact, the
  franchises have had an important role to play in
  determining the market dynamics of the
  pharmaceutical sector that has had a
  multi-layered effect, from determining pricing to
  strategizing marketing campaigns.
• Although franchises work with both big and small
  pharma companies, it is the smaller franchises
  that have created a large impact. By widening the
  market, they have significantly changed its
  entire make-up.

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Breaking Big Pharma Monopoly

• Not too long ago all we had were big
  pharmaceutical companies. Often these were
  subsidiary of even bigger international firms
  that kept a foothold in the Indian market through
  these smaller offices. The big pharma companies
  have the money and machinery to push their brand
  and medicines. In many countries they completely
  dominate the market and its price mechanisms.
• However, in India the franchises have made a
  significant difference. Unlike many other
  countries, India has a booming SME sector with an
  even wider net of franchises. The sheer number of
  franchises means that people always have an
  alternative to the bigger brands. This has
  effectively broken the monopoly of bigger pharma
  companies.

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• In fact, big pharma companies have had to
  seriously consider their pricing mechanism in the
  face of competition from Indian firms. Even in
  the international market, Indian firms today lead
  the market in terms of volume. The churning of
  international markets has made Indian firms one
  of the most dominant players in the world sector.
  
• In India the same dynamics have come to play.
  Recent court judgements have further added to
  break the big pharma monopoly as court removed
  patent demand from two leading companies, opening
  up their competition from the generic drug
  producing smaller firms and their franchises.

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Propping up Small Firms

• No local economy can thrive without the
  entrepreneurial spirit of its own people. After
  the markets opened up on liberalizations, the
  entrepreneurial Indian set shop and soon there
  were a number of firms in the small and medium
  sector which started the change we see today.
  Even these were supported by a network of
  franchises.
• These early small and medium companies were the
  first to face-off against the bigger brands. PCD
  pharma franchise company gave them the critical
  support they needed by providing them with an
  infrastructure for growth. They gave them access
  to an expanding market, the means of raising
  revenues and the ability to increase their brand
  power.
• The new wave comes from start-ups. These new age
  companies are again slowly changing the make-up
  of the Indian pharma sector by putting the focus
  on healthcare instead of ad hoc treatment. This
  is a long-term engagement that goes beyond the
  simple sale of drugs. Franchises are again
  playing an important role here by giving these
  fledging companies the valuable support they
  need.

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Reaching Remote Areas

• Healthcare in India was traditionally too skewed
  in favor of big urban areas. However, the focus
  of expansion is now shifting to Tier II and III
  cites as well as the rural sector and leading the
  charge is the franchises. Most firms, whether big
  and small, make their initial foray in these
  markets through their franchises. These minimizes
  their loss, while giving them access to a local
  market firm. In broader terms, this has meant the
  expansion of healthcare in India and its access
  for more and more Indians.

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Bringing Price Parity

• The SME sector may not bring out life changing
  medicines too often, but they do give us an
  affordable access to generic drugs. Without these
  firms and their franchises we would only have big
  pharma companies setting up their price slabs
  often to the detriment of the common man.

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Conclusion

• The PCD franchise companies have been an
  important part of the pharmaceutical industry in
  India. By providing a support structure for small
  and medium companies, these firms have made a
  significant impact on the local market dynamics.

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www.fitwelpharma.com
106,Scarlet Gateway,Corporate Road,Opp.Rivera
Antilia,Prahlad Nagar,Ahmedabad-380015Gujarat,
India
Phone [phone]Cell 91 9033028080,
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