Tractor Showroom - PowerPoint PPT Presentation

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Tractor Showroom

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TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for over 58 years is a stellar example of its commitment to building long-term relationships with its stakeholders, through fair and ethical business practices. TAFE is also a significant shareholder in AGCO Corporation, USA – a US $9.4 billion tractor and agricultural equipment manufacturer. – PowerPoint PPT presentation

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Title: Tractor Showroom


1
Tractors and Farm Equipment Limited
  • CULTIVATING THE WORLD

2
HISTORY
Tractors and Farm Equipment Limited (TAFE) is an
Indian tractor manufacturer incorporated in 1960
at Chennai, The third-largest tractor
manufacturer in the world and the second largest
in India by volumes, TAFE wields about 25
market share of the Indian tractor industry with
a sale of over 150,000 tractors (domestic and
international) annually. TAFE has had a
partnership with AGCO Corporation and the Massey
Ferguson brand for over 55 years. TAFE has a
distribution network of over 1000 dealers which
sells its four tractor brands Massey
Ferguson, TAFE, IMT and Eicher. Besides tractors,
TAFE and its subsidiaries have business interests
in areas such as farm- machinery, diesel engines
and gensets, engineering plastics, gears and
transmission components, batteries, hydraulic
pumps and cylinders, passenger vehicle franchises
and plantations. From just one tractor model in
1961, TAFE today is a mass-manufacturer with an
extensive product range.
3
MASSEY FERGUSON
Massey Ferguson - a world-renowned premium brand
offering a wide variety of tractors and farm
machinery is an icon in itself and has been
reshaping the agricultural landscape of the world
since over a century now. Recognized for its
experience, innovation and superior build
quality, this eminent global tractor brand offers
one of the most comprehensive and versatile
range of agricultural and utility tractors in the
industry. Our range of premium and
technologically advanced Massey Ferguson brand of
tractors serve every farmer and every new
mechanization need. Crafted with the finesse of
TAFE, the Massey Ferguson tractors are built to
last.
PRODUCTS
4
PRODUCTS
5
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6
EICHER TRACTORS
The EICHER brand of tractors are one of the
oldest names in the industry, and with the all
new and refreshing EICHER E symbol, are a
household name in India, and a respected mark of
trust in various parts of the world. A reputed
brand in the agricultural vista, EICHER tractors
are renowned for their high value for money
proposition, providing cost-effective and
proficient products packed with some of the
finest global technology. Synonymous with
ruggedness and reliability, EICHER tractors are
efficient, economical and offer an Ummeed Se
Zyada, (translated means it exceeds
expectations) experience. Blended with
precision technology and the promise of TAFE,
there is an EICHER tractor for everything and a
tractor for all.
PRODUCTS
7
PRODUCTS
8
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9
HARVESTERS
Harvesters are one of the most valuable pieces of
machinery used by farmers globally. Performing a
combination of functions, harvesters are
impressive, not only because of the amount of
time and physical effort they save, but also
because of the minimal residue they leave behind.
10
IMPLEMENTS
  • TAFE has been collaborating with world technology
    leaders to establish its Applications Business
    Unit (ABU) to efficiently answer the emerging
    needs of the global farming community. Offering a
    range of implements and accessories for various
    agricultural applications like land preparation,
    planting, harvesting, post harvest handling,
    around the farm operations and storage, the TAFE
    ABU has perhaps the most sophisticated and
    comprehensive assortment of implements that cater
    to almost every farm mechanization need of every
    farmer.

11
THANK YOU
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