Holographic Films Market

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HOLOGRAPHIC FILMS MARKET ANALYSIS

• Holographic Films Market, By Film Type
  (Transparent Films, Metallized Films), By
  Material Type (Biaxially Oriented Polyethylene
  Terephthalate (BOPET), Biaxially Oriented Poly
  Propylene Films (BOPP), Poly Vinyl Chloride
  (PVC), Others), By Application (Decorative,
  Anti-counterfeit), By Offering (Generic,
  Customized), By End-use (Lamination (Thermal,
  Cold, Hot), Printing (Flexography, Gravure,
  Offset, Screen, Digital, Others)), By End-use
  Industry (Fast Moving Consumer Goods (FMCG), Food
  Beverages, Pharmaceuticals, Cosmetic, Textile,
  Others), and By Region (North America, Europe,
  Latin America, Middle East Africa, Asia
  Pacific) - Size, Share, Outlook, and Opportunity
  Analysis, 2019 - 2027

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• The holographic film is a very thin and flexible
  plastic film which is basically micro-embossed
  with patterns or even images. Patterns are
  created on the film is done by the embossing
  process to provide 3-D effect and/or spectral
  (rainbow) coloring. Holographic film is mainly
  used for promotional purposes as they are
  attention-grabbing due to the touch of
  electroforming and coatings embossing. They
  have flexible texture with 3-dimensional effects
  and flawless finish. Gift wrapping, security
  stickers, labeling products, promotional brochures
  and packaging products are some of the major
  application areas of Holographic film.
• The global holographic films market is projected
  to reach around US 15388.8 Million by the end of
  2027, in terms of revenue, growing at CAGR of
  9.4 during the forecast period (2019-2027).
• Drivers
• The growing packaging industry is a prime driver
  factor propelling the market growth of
  Holographic film over the forecast
  period. According to the Economic Times, the
  market size of India's packaging industry is
  expected to reach US 72.6 billion by 2020 on an
  account of the rising population and income
  levels. Therefore, rising demand for Holographic
  film from packaging industry is expected
  to propel market growth over the forecast
  timeframe.

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• Market Restraints
• Fluctuating prices of raw materials prices which
  are used for the production of holographic films
  such as Polyethylene terephthalate (PET),
  polyethylene (PE), and Poly Propylene (PP) is
  expected to hinder the market growth. Fluctuation
  in Price of crude oil is directly impacting the
  production of film manufacturers, as raw
  materials are derived from crude oil. Hence, such
  fluctuation is expected to restrict the market
  growth of holographic films over the
  forecast timeframe.
• The equipment for the holographic film is very
  complex and expensive and also limited by
  laboratory conditions which are projected to
  hinder the market growth of holographic films.
  Moreover, the production process for the
  holographic film is also very complex especially
  generating patterns in the films.

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Figure 1. Global Holographic Films Market,
Revenue Share (), By Region, 2018
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• Market Opportunities
• Rising demand for holographic polyester films
  from the textile industry where it can also be
  chopped into glitter or powder and then used on
  textile products is expected to foster the market
  growth of Holographic film. Moreover, holographic
  film is also gaining huge demand from food
  beverages for labeling of food products is
  further anticipated to augment the market growth
  of Holographic film over the forecast period.
• Growing demand for holographic film from the
  printing industry especially in digital printing
  is estimated to stimulate market growth over the
  forecast period. Additionally, the growing demand
  for the holographic film from lamination and gift
  wrapping applications is also expected to foster
  market growth over the forecast timeframe.
  Furthermore, rising usage of holographic film for
  chocolate packaging and wine and other liquor is
  further expected to fuel the market growth.

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Figure 2. Global Holographic Films Market
Opportunity Analysis
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• Market Trends/Key Takeaways
• The growing focus of manufacturers to increase
  the investment in the development of more
  holographic film is a major trend that has been
  observed in the market and this trend is expected
  to augment the market growth. For instance, in
  May 2017, API has increased its holographic foil
  and film manufacturing capabilities after
  completing a recent US 0.54 million investment
  at its Livingston facility in Scotland. Such
  investments will favor the market growth in the
  near future.
• Increasing launch of anti-counterfeiting
  packaging film by major players is expected to
  foster the market growth of holographic film in
  the near future. For instance, in June 2016,
  DuPont Advanced Printing (DuPont) has launched a
  new anti-counterfeiting film that it says is
  revolutionary in terms of enhanced security for
  packaging applications. New DuPont Izon 3D
  security film utilizes the companys imaging
  technology to integrate anti-counterfeiting
  features directly onto product packaging or
  labeling.

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Figure 3. Global Holographic Films Market,
Revenue Share (), By Material Type, in 2018
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• On the basis of material type, in 2018, biaxially
  oriented poly propylene films (BOPP) has
  accounted the largest market share of 45.4 in
  terms of value, followed by biaxially oriented
  polyethylene terephthalate and other materials
  respectively.
• Competitive Section
• Key players operating in global holographic film
  market are Toray Industries, Inc., Avery Dennison
  Corporation, Nan Ya Plastics Corporation, Jindal
  Poly Films Ltd (B.C. Jindal Group), Uflex
  Limited, SRF Limited, Cosmo Films Limited, API
  Group Plc, K LASER Technology Inc., and Polinas
  Plastik Sanayi ve Ticaret A.S
• Few Recent Developments
• Uflex Limited 
• In May 2016, Flexible Packaging Leader Uflex
  showcased its Thermal Lamination Films at the
  mega exhibition Drupa at Dusseldorf, Germany.

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