U.S. Costume jewelry Market

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U.S. COSTUME JEWELRY MARKET ANALYSIS

• U.S. Costume jewelry Market, By Product Type
  (Bracelets and Bangles, Earrings and Finger
  Rings, Necklaces and Pendants, Anklets and Toe
  Rings, Brooch, Others), By Distribution Channel
  (Mono-brand Stores, Multi-brand Boutiques, Online
  Retailing, Others), By Price Range (Low US
  50-150, Medium US 150-220, High US 220 and
  above) - Size, Share, Outlook, and Opportunity
  Analysis, 2019 - 2027

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• Costume jewelry is also referred to as imitation
  jewelry and fashion jewelry and is primarily worn
  as a fashion statement. It is mainly produced
  with inexpensive materials such as metals, glass,
  beads, ivory, plastic, synthetic stones, and
  semi-precious stones. Some of the other materials
  used to make costume jewelry are glass,
  semi-precious stones, leather, metal, terracotta,
  silver, and aluminum. Bangles, necklaces,
  earrings, rings, and anklets are some of the
  types of costume jewelry. Moreover, pearls and
  semi-precious metals are also used to make
  costume jewelry. These products give an extremely
  impressive look and appearance to the person and
  are also cheaper than jewelry made from expensive
  materials such as gold and diamond.
• The U.S costume jewelry market is projected to
  reach around US 22.3 billion by the end of 2027,
  in terms of revenue, growing at CAGR of 5.3
  during the forecast period (2019-2027).
• Drivers
• A rising sense of fashion among the population of
  the U.S. is primarily fueling the market growth
  of costume jewelry. Changing dressing
  sense coupled with the evolving fashion trend is
  another major factor expected to foster the
  market growth of costume jewelry.
  Growing consumer preferences of costume jewelry
  as they are an inexpensive and available wide
  variety that easily get a match with the costume
  is further projected to propel the market growth.

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• Market Restraints
• Increasing prices of raw materials such as
  silver, gold, and platinum, which are mainly used
  for plating purposes is projected to negatively
  impact the growth of the U.S. costume jewelry
  market over the forecast period. Moreover, lack
  of supply chain of raw materials infrastructure
  which leads to steep hikes in raw material prices
  is further expected to hamper the market growth
  of U.S. costume jewelry.
• The U.S. costume jewelry market is highly
  competitive due to the presence of a high number
  of global and local producers. Additionally, vario
  us luxury and clothing brands are also
  penetrating into this market in order to utilize
  potential benefits such as high profits, and
  quick return on investment which is increasing
  competition in the market. This is expected to
  hamper the market growth.

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Figure 1 U.S Costume Jewelry Market, Revenue
Share (), By Product Type, in 2018
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• Market Opportunities
• Many manufacturers are targeting kids segments
  for gaining a competitive edge in the market and
  this will favor the market growth over the
  forecast period. Zales The Diamond Store unveils
  exclusive new Enchanted Disney Fine Jewelry
  designs. The new jewelry collection is an
  important addition to the existing Zales
  Enchanted Disney Fine Jewelry collection, and
  features styles from the films Cave of Wonders
  that are available exclusively at Zales.
• Growing middle-class people in the U.S. country
  is anticipated to fuel the market growth of
  costume jewelry. Growing middle class people and
  rising disposable income are increasing the
  purchasing power of the people. Moreover growing
  focus of manufacturer to lunch affordable costume
  jewelry is another major factor propelling the
  growth of the U.S jewelry costume market.

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Figure 2. U.S Costume Jewelry Market Opportunity
Analysis
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• Market Trends/Key Takeaways
• Growing demand for branded products due to
  evolving social media platforms is expected to
  fuel the market growth in the U.S country. Major
  players such as Hermes and Louis Vuitton are
  popular for their premium quality costume jewelry
  because they spend a substantial amount of money
  on advertisements and brands online as well as
  other channels for creating high visibility.
  Therefore, increasing branded product visibility
  is creating demand for the branded product and
  this is expected to propel the market growth.
• The growing popularity of pop-up stores at
  locations such as malls or airports etc. is
  projected to accelerate the market growth. This
  format is gaining popularity in the U.S., and
  various companies are also following this trend.
  For instance, in December 2016, David Yuman
  opened a pop-up store in Printemps Haussman,
  France, in order to expand customer base during
  the Christmas season

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Figure 3. U.S Costume Jewelry Market Value
Chain Analysis
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• Competitive Section
• Key players operating in U.S. costume jewelry
  market are Chanel S.A, Guess Inc., Gianni Versace
  S.p.A, Alex and Ani, LLC, Pandora A/S, LVMH Moët
  Hennessy Louis Vuitton SE, Hermes International
  SA, Hennes Mauritz Ab, ZARA ESPANA SA, and
  Gucci
• Few Recent Developments1. Chanel S.A.
• Key Developments
• In January 2017, the company participated in
  Spring/Summer 2017 show at Paris, France in order
  to showcase its costume jewelry and expand its
  customer base
• In December 2016, the company opened a new Chanel
  boutique in the Hotel Camelot de Bisexual at le
  Marais, Paris in order to expand its presence in
  the domestic market

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