Title: Digital Marketing
1DIGITAL MARKETING
Visit - https//www.klads.co.in/digital-marketing.
php
2What is Digital marketing?
- in simple terms Digital Marketing is a method of
promoting and advertising of products or services
online by making use of internet.
3Types of Digital marketing
- There are many different types of digital
marketing strategies by using which we can
increase business/sales, following are various
types of digital marketing - Seo (search engine optimization)
- Sem (search engine marketing)
- Smo (social media optimization)
- Smm (social media marketing)
- E-mail marketing
- Content marketing
4SEARCH ENGINE OPTIMIZATION(SEO)
5SEO (SEARCH ENGINE OPTIMIZATION)
- SEO IS A TECHNIQUE/PRACTISE TO BRING WEBSITE ON
THE TOP OF SERP PAGE FOR THE PARTICULAR KEYWORD
SEARCHED BY THE USER - SEO CAN BE IMPLEMENTED AS
- On-PAGE OPTIMIZATION
- OFF-PAGE OPTIMIZATION
- SERVER OPTIMIZATION
6ON-PAGE OPTIMIZATION
- Title
- Description
- bold and italic
- Image with alt
- Filename
- first line of the para
- Links
- H1 to H6 headings
7OFF-PAGE OPTIMIZATION
- Directory submission
- Blog commenting
- Social bookmarking
- Document submission
- Article submission
- Forum posting
- Classified posting
8Off-page optimization
- Image submission
- Video submission
- Web 2.0
- Infographic submission
- Google my business
- Q a/ quora
- Business reviews
9Server optimization
- Robot.txt
- Xml sitemap
- Canonical link
- 301 302 Redirect
10SEARCH ENGINE MARKETING(SEM)
11Sem (search engine marketing)
- Search engine marketing is the process of gaining
traffic and visibility from search engines
through paid campaigns - Search engine marketing (SEM) is a
digital marketing strategy used to increase the
visibility of a website in search engine results
pages (SERPs) through paid campaigns
12Google ads structure
13SOCIAL MEDIA OPTIMIZATION(smo)
14(smo) Social media optimization
- Social media optimization (SMO) is the use of
social media networks to
manage and grow an organizations
message and online presence. - As a digital marketing strategy, social media
optimization can be used to increase awareness of
new products and services, connect with
customers, and relieve potential damaging news.
15social media marketing(smm)
16(smm) Social media marketing
- Social media marketing is the use of social media
platforms to connect with your audience to build
your brand, increase sales, and drive website
traffic. - Social media marketing (SMM) refers to techniques
that target social networks and applications to
spread brand awareness or promote particular
products. Social media marketing campaigns
usually center around Establishing a social
media presence on major platforms.
17importance of smm
- Increase brand awareness
- Increase traffic
- Improve search engine ranking
- High conversion rate
- Improve brand loyalty
- Cost effective
18E-mail marketing
19E-mail marketing
- Email marketing is the highly effective digital
marketing strategy of sending emails to prospects
and customers. Effective marketing emails convert
prospects into customers, and turn one-time
buyers into loyal, raving fans. - Email marketing is a form of direct marketing that
uses email to promote your business's products
or services. It can help make your customers
aware of your latest items or offers. It can also
play a pivotal role in teaching folks about your
brand or keeping them engaged between purchases.
20advantages of e-mail marketing
- Cost effective
- Reach a global audience
- Easy to share
- Easy to measure
- Drive revenue
- Real time marketing
21Dis-advantages of e-mail marketing
- Spam
- Undelivered e-mails
- Design problems
- Size issues
- Resources skills
22Thank-you
For more info Visit - https//www.klads.co.in/digi
tal-marketing.php