Title: TOP 18 LANDING PAGE BUILDER COMPANIES - BY 360QUADRANTS
1TOP 18 LANDING PAGE BUILDER COMPANIES - BY
360QUADRANTS A Landing Page Builder software
helps organizations in creating effective, simple
landing pages to enhance lead conversions. It
also helps businesses to select from templates
that have already been used and proven effective
in converting leads with several types of landing
pages. With the help of a landing page builder,
organizations can create and publish pages
instantly, without even deploying a development
team. The Drag-and-drop features and numerous
integrations allow professionals to create,
track, and enhance their pages for a supreme
impact. 360Quadrants, the most granular
comparison platform, has released a quadrant on
Landing Page Builders to help businesses make
quicker and more informed decisions. The quadrant
has Hubspot, Mailchimp, and ClickFunnels sharing
space as Visionary Leaders. 360Quadrants are
generated post analysis of companies (product
portfolios and business strategy). Quadrants will
be updated every three months based on market
and regional analyses and developments in Landing
Page Builders Market. 360Quadrants also lists
the 18 best companies in the Landing Page Builder
space. LANDING PAGE BUILDER QUADRANT
HIGHLIGHTS Company evaluation was conducted for
100 companies offering landing page builders
software services out of which 18 companies were
shortlisted and categorized on a quadrant under
Visionary Leaders, Innovators, Dynamic
Differentiators, and Emerging Leaders. Hubspot,
Mailchimp, ClickFunnels, Unbounce, and Instapage
have been identified as visionary leaders as
they have established product portfolios and a
robust market presence and business strategy.
These vendors also have been operational the
Landing Page Builder market by offering highly
customized and easily deployable software for
their commercial clients, combined with their
robust business strategy to achieve sustained
growth in the market. Leadpages has been
identified as an innovator as the companyhas an
innovative portfolio of the Best Landing Page
Builders and a potential to build strong business
strategies for their business growth to be at
par. These vendors have been providing the best
landing page builder software offerings as per
their customer demands. Wishpond, Ontraport,
AWeber, Agile CRM, Brandcast, Shrotstack and
Kartrahave been identified as the emerging
players in Best Landing page builders market.
These companies are specialized in offering
highly niche and personalised solutions and
services to their clients. These companies have
also been focused on making acquisitions and
improvingtheir sales abilities in numerous
regions to offer their integrated services to a
wide range of clients. Sendinblue, Landingi,
Mailerlite,Moosend, and TARS have been recognized
as dynamic differentiators as they have strong
portfolio of the best Landing Page Builders
solutions and services and also have a
widespread network of channel partners and
resellers to upsurge the deployment of their
services across various vertical markets.
2The 360Quadrants platform provides the most
granular Landing Page Builder software comparison
between vendors. 360Quadrants conducts an
in-depth SWOT analysis and accurately analyses
the companies considered for evaluation. This
helps service providers in learning about new
opportunities and areas where they lag behind
their peers. It also helps clients in choosing
the most appropriate vendor for their
requirements. Landing Page Builders All you
need to know A landing page is a sperate webpage
designed for marketing and advertising purpose.
It is a tool used by the digital marketing team
of an organization. The landing page is a
standalone page that is displayed to the viewer
when he/she clicks on a link through a search
query, ad, email campaign or survey. A landing
page builder is a software designed to create
landing pages easily and efficiently by the
organization. This ensures that the digital
marketing team need not depend on technical
coding to build and rate/rank their pages. The
landing page builder offers users templates and
easy to implement and features to use to create
an attractive and enticing page. Why your
business needs a landing page builder software
A landing page builder software can do wonders
for your organization irrespective of the
industry you are functioning in or the size of
your business. Most of the best landing page
builder software helps users accomplish the
following Build your brand Image If designed
accurately, a landing page can leave users with a
lasting impression of your brand. An advertising
or marketing strategy is said to be successful
when a user thinks about your product or service
even when not on your webpage. A landing page
builder software can help you create that impact
on users minds. Action Oriented The main
purpose of a landing page builder is to convert
the viewer of the page into a lead and a
potential client for your business. This is
usually done by having users sign up or register
for free to access some content. Once information
is collected, the lead generation team can then
begin the process of converting the lead into a
client. A viewer will be using your website for a
particular purpose. Needless to say, all leads
are not converted into potential sales as the
purpose for visiting a website may not always be
a purchase enquire. However, a strong landing
page may convert a skeptical viewer into buy-in
for the service or product offers. IncreasedSales
As a landing page builder is used to generate
leads, it is one of the most widely used tool in
the market. The higher the leads generated
(irrespective of the source), the more like the
sales team can make a sale. An impactful and top
landing builder software helps the SEO team
present their product and service in the market
and gain a competitive advantage over
competitors. Lead generation through a landing
builder software can act as an indirect blessing
to sales executives. And the higher the sales,
higher the profits. Data Analysis and Corrective
Action A good landing page builder software
providers users with the ability to analyze the
traffic on the page. Generally, landing page
builder pricing is calculated based on the
various advance features and options the software
provides to its users. The more advance the
features the more users can play around with
design and analysis to generate the
desired impact. Analysis of the data from the
landing page can also help you understand which
marketing strategy is working for you and which
is not based on which you can tweak and change
your approach. Future roadmap for your business
A landing page can also be an excellent source of
information to your organization on the
perception of your product and service in the
market. A landing page can be broken down to
sign up for different products or services to
gauge the response of the market on
3- which product or service attracts more attention.
The organization can focus on the development
aspects on the products and services generating
more views. - Due to the growing market competition and an
increase in demand from consumers many
organizations have understood the benefits of
investing in a good landing page builder
software. - This has led to an entire marketplace for
developing top landing page builder softwares. - A brief glimpse into 2020 and the future of the
landing page builder software market - The recent COVID pandemic has completely changed
the way organizations work. COVID has impacted
not only personal lives but entire businesses.
Organizations are using their current resources
in new and innovative ways to make the best of
the situation - A New NormalDue to the current situation,
organizations have moved towards working from - home. This has increased peoples communication
and collaborating thorough the digital world.
People are accessing and depending on virtual
reality to survive. Landing pages have a wide
market to play around to get their brands
recognized during this time. A well-placed
message can attract sizeable traffic. - Situational GrowthMany industries have
experienced high demand due to the spread of
coronavirus. An effective landing page builder
can help your company stand out among the - competition. However, on the other end of the
spectrum, several industries have crawled down to
a slow growth. The use of landing page builders
can help keep their brands floating and ensure
they can ride out the storm till the economy
improves. - Social and Business Message As the landing page
builder is a tool to brings in leads, how a
message is displayed during COVID-19, plays a
significant role. A landing page can help reach
out to the masses and showcase the need and
requirement of your product or service. A message
that is - less sales oriented, more empathic and more
resource or need oriented can make or break your
business. - Business Opportunity Businesses are finding
innovate and new means to survive and grow in the
future. Their main aim is to ensure they stay
afloat and to sustain in the future. Landing page
builder can use this opportunity to grab and
market their product and service in these
challenging times. - Advance Analysis Due to the new way in which
organizations are forced to work the perceptions
and needs of consumers have changed. A recent
study on the Google Ads engine showed a drastic
movement in the requirement of consumers. Some of
the best landing page builder softwares can
provide a good deal of advanced analysis options
to users to help them understand and where to
put their money. - Due to the above factors, there is high
possibility that market for landing page builders
is expected to grow in the near future.
360Quadrants can help you understand the market
and the top player better. - How 360Quadrants can helpyou understand the
landing page builder market players better
360Quadrants is an aggregator of all the top
players in various industries. It provides
information on landing page builder software
reviews, landing page builder pricing,
alternative software and products for landing
page builders and lots more - List of Top Landing Page Builder Software
- Ad Page
- AWeber
4- 360 SCORING METHODOLOGY
- Top Companies in Landing Page Builders Market
will be rated using the following methodology - - A highly experienced team of researchers and
senior analysts conduct extensive research to
generate a list of vendors (competitors). - A patent-pending algorithm is used to collect
inputs from key stakeholdersindustry experts,
buyers, vendors, and 360Quadrants analystsbased
on criteria for Product Maturity and Company
Maturity. - Criteria under Product Maturity include breadth
and depth of product/service offering, product
features and functionalities, product
differentiation, and their impact on customer
value. - Criteria under Company Maturity include
geographical footprint, partner ecosystem,
financial stability, and client coverage or
sector footprint. - Approximately 20 in-depth parameters will be
considered for research for the Landing Page - Builders market. These parameters will be updated
every 6 months to ensure latest developments are
taken into consideration. - A weight is assigned to each stakeholder based on
information gathered pertaining to the - above criteria as well as inputs from
stakeholders. These inputs follow the order of
priority given below - Buyers
- Industry Experts
- 360Quadrants Analysts
- Vendors (Competitors)
- The inputs are analyzed, and a final rating is
assigned to each vendor (competitor). - After the finalization of ratings, each vendor is
placed in the most relevant quadrant based on
their score. - ABOUT 360QUADRANTS
- 360Quadrants is the largest marketplace looking
to disrupt US 6.3 trillion of technology spends
and is the only rating platform for vendors in
the technology space. The platform provides users
access to unbiased information that helps them
make qualified business decisions. The platform
facilitates deeper insight using direct
engagement with 650 industry experts and
analysts and allows buyers to discuss their
requirements with 7500 vendors. Companies get to
win ideal new customers, customize their
quadrants, decide key parameters, and position
themselves strategically in a niche space, to be
consumed by giants and start-ups alike. Experts
get to grow their brand and increase their
thought leadership. The platform targets the
building of a social network that links industry
experts with companies worldwide. The platform
has around 400 total buyers across various
markets.