6 Common Landing Page Mistakes Costing Your Conversions

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6 Common Landing Page Mistakes Costing Your
Conversions
Landing page is a lead-generating machine that
benefits almost all types of businesses. If
designed well, it can get you a huge amount of
customers that you might not be aware of. This
is the reason that companies who are well
educated about its potential invest a
considerable amount of time designing it nicely.
But throughout the process, sometimes they
overlook
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the importance of some elements which translates
into lesser user engagement. If you are
familiar with what role a landing page plays, you
probably know how imperative task it is to craft
a concise and effective headline, a solid CTA,
easily readable fonts, simple navigation, and
all. There is no denying the fact that most
people in todays world are on the go and you
have just a few seconds of them to grab
attention. If you fail there, most likely you
will fail in expanding your clients base. Be
mindful, its necessary for your landing page to
get a professional touch in every area, be it the
layout, copy, or forms. If your visitors-focused
page is weaker in any of these departments,
chances are good you wont achieve a
high-conversion rate. In todays blog, we will
see six expensive landing page mistakes that can
hurt your conversions. But before you are
immersed in the story underneath, I would like
to eat up your few seconds to introduce you to a
c onsumer-driven web design company in Los
Angeles - SFWP Experts. Garnered the worldwide
recognition for offering result-oriented website
development and digital marketing services, this
is the organization you should count on to meet
your brand needs. They have proven experience
working for top firms around the world and
increasing their conversion rate just as they
expected. With that coming at rest, lets take a
deep dive into terrible landing page mistakes
affecting your conversion rate. 6 Deadly Landing
Page Mistakes Dropping Your Conversions Mistake
1 - Not putting Clear CTA On Your Page
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The words you include in your CTA has a major
impact on visitors and thus the conversions. For
instance, a button that says click here or
submit tends to draw less attention than one
sounding like Get Your Free eBook or Get Your
Free Trial. Its because what people see, they
form an impression about it and your CTA is no
different. Therefore you need to invest in good
copywriting services to engage your visitors and
convince them to take the action you want. The
rule of thumb is always be specific with your
CTAs and thats what going to extract more
conversions. For example, have a look at
Spotifys CTA and see how impressive it
is Mistake 2 - Not Making Your Forms
Conversion-Centric Note that not every person
coming to your landing page is fully prepared to
make a purchase. They might be just browsing the
internet for information acquisition and came
across your page that suits their needs. Once
they are interested, they might want to fill
your form for further communication. But if your
form has a dozen fields, they are more likely to
ignore it and you could lose out a chance to get
their business. For this reason, you need to
make sure that your form has fewer fields (two
or three) to capture visitors information.
Usually, a name and an email address field is
enough since they take up less time to fill and
most users can free up some seconds for that.
Following this recommendation should instantly
improve your conversion rate and grow your
customers list faster. Below you can see a great
example of conversion-focused signup form from
Vimeo
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Are you looking to hire an agency for creating a
concise yet appealing web form? Well, we fit
your purpose and can meet your end goal if you
collaborate with us. We have been in the web
design and development industry for over a
decade, so our Los Angeles web design company has
enough experience to deliver all manner of
website related services that you might
need. Mistake 3 - Not Having An Uncluttered
Design Users dont like to search too much for
information, so its critically important for
you to place everything on your website in an
easily noticeable location. That means you need
to have a simple and easy to use navigation on
your site that lets viewers find anything they
want immediately. Whether its about your CTA or
the button to download a free resource,
everything should be positioned in easy-to-find
places. The fact of the matter is having a neat
and clean landing page results in better
conversion rate. See how CTA on Shopifys
landing page is easily viewable at a
glance Mistake 4 - Not Making Your Landing Page
Load Faster Slow page load time is the key
factor that could turn off 90 of your visitors.
And no wonder then they will switch to your
competitors site without having a second
thought. According to studies, a large portion of
your visitors could abandon your site if it
takes more than three seconds to load. That
means, the more your site delays to open, the
more customers you are going to lose to your
competition. An optimal solution you can choose
to deal with this issue is to use tools like
Googles PageSpeed Insights. It lets you test the
speed of your site on
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different devices like desktop, smartphone, and
tablets. Thats not all, it also helps you find
out what you can do to improve your website speed
for better performance. Do you have a
slow-loading landing page? Is it killing your
conversions? We can optimize your website for
faster loading if you assign your project to us.
The time we spent in this field has taught us how
to make websites load quicker without
compromising with the images and videos quality
on your page. With our Los Angeles web design
company, you can be rest assured about getting
surprising results, be it in terms of boosting
your visitors count or the conversion
rate. Mistake 5 - Not Having A Compelling
Title Headlines are an integral part of the
landing page, so make sure it is
attention-grabbing. Having poor headlines on your
landing pages doesnt convince your visitors to
convert, so you could lose a big score there. To
get a reference of how it should be, you can give
a look to Slacks headline thats clear and
captivating. As far as the matter of making your
headline user-optimized goes, you can summarize
your offerings in a few powerful words without
including jargons. Remember when your headline
is written in a plain and simple language, it is
more approachable for visitors. Mistake 6 - Not
Optimizing Your Landing Page For Mobile
Devices In the current scenario, you cant
ignore the fact that mobile users are increasing
worldwide with each passing day. This is why
Google has also announced that they will give
preference to mobile-friendly web designs in
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their search rankings. It means your landing page
should be mobile responsive, else you wont be
able to gain higher conversions. A good starting
point for doing this is to optimize your images
and videos in such a way that it renders well on
portable devices, be it a mobile or
laptop. Below you can see how BuzzFeeds
homepage is made responsive for small and big
devices both Desktop Mobile So, if you are
getting lesser traffic from smaller screens like
mobiles and tablets, approach our Los Angeles
web design company today. We will check out
whether your website is properly displaying on
smartphones or not and then make it compatible
for those machines if required. Identify And
Correct Your Landing Page Mistakes Now I hope
the content above made you familiar with the
dangerous landing page mistakes and how you can
avoid them. If you have comprehended it well,
you should review your landing page now and see
if it has any of these issues. In case you find
one whose perfect fix is not available with you,
turn up to our one stop Wordpress website design
company and we will definitely help. To let you
know the needed - we have immensely talented
designers and developers to resolve most
problems your website or landing page has. So,
if you are a person who isnt that technically
savvy and want someone to help you out with
services like responsive web design and
development,
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landing page design and development, search
engine optimization, pay per click advertising
and such, just reach out to SFWP Experts. Read
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Details 213-277-9177 l a_at_sfwpexperts.com Visit
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