Digital Marketing

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Digital Marketing
INTRODUCTION TO DIGITAL MARKETING PRESENTED BY
SOFTPRODIGY SOLUTIONS
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What is Digital Marketing?
If you are wondering what digital marketing is
its is advertising delivered through digital
channels. Channels such as social media, mobile
applications, email, web applications, search
engines, websites, or any new digital channel.
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What is the role of digital marketing to a
company?
Digital marketing has so many options and
strategies associated with it, you can get
creative and experiment with a variety of
marketing tactics on a budget. With digital
marketing, you can also use tools like analytics
dashboards to monitor the success and ROI of
your campaigns more than you could with a
traditional promotional content such as a
billboard or print ad.
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Skills do you need to be a digital marketer
? Paid social media advertising
expertise. ? Sales skills. ? Specific marketing
channel expertise. ? The ability to think
objectively. ? A mix of creativity and analytical
abilities. ? Good copy and visual storytelling
abilities. ? A likable personality.
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Types of Digital Marketing
? Search Engine Optimization (SEO) ? Search
Engine Marketing and Pay-Per- Click
Advertising. ? Social Media Marketing. ? Content
Marketing. ? Affiliate Marketing. ? Influencer
Marketing. ? Email Marketing.
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Digital marketing basics of a successful strategy
? Website design. ? Search engine
optimization. ? Social media advertising. ? Social
media management. ? Pay-Per-Click advertising.
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Hire Best Digital Marketing Company
Contact us softprodigy solutions IT C2, 3rd
Floor, Dibon Building, Sector 67, Mohali IT
Park, India, 160062 Tel [phone] Email
enquiry_at_softprodigy.com
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Thank You