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Search Engine Optimization
Full Guide On Search Engine Optimization
Presented By Meashvi Technologies LLC
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Who We Are ?
Meashvi Technologies LLC- Leading IT Services
provider And Branding Partner. 10 Years
Experience Meashvi Technologies LLC Is pioneer in
SEO. We always make all possible efforts to
convert your dream into real shape. Our services
are Cloud solutions, Graphic designing, Web
design and development, Software Consulting,
Digital Marketing. https//meashvitech.com
https//www.facebook.com/meashvitechnologies/
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What is Search Engine Optimization?
It is the process of marking our website at the
top of the search engine result pages by free,
organic, editorial or natural search results on
search engines. It helps in increasing traffic.
It also helps in generating back links. It helps
to get direct traffic to our website. promotion
of a website depends on Search engine
optimization. generally Search engine
optimization is of two types 1.On page SEO 2.Off
page SEO
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Search Engine Optimization Overview

• SEO Techniques
• Black Hat SEO
• White Hat SEO
• Grey Hat SEO
• We Provide White Hat SEO Technique
• Two Types of SEO
• On Page SEO
• Off Page SEO

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On Page SEO

• Website Optimization
• Keywords Optimization
• Google Analytics
• Site Map
• Yoast SEO
• Canonical Tags
• Heading Tags
• Title Tags
• Meta Description
• Focus Keywords

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On page SEO
It helps to get rank higher in search engine
result pages and helps in generating quality
traffic to your website. In this we have to focus
on the internal sector of a website such as
content and HTML source code of a page. Let us
discuss some of the major on page SEO
techniques Page title and H1 tags title is the
main headline of the webpage. Both  h1 tags and
title have a main purpose in search engine
optimization. Title is the hyperlink where the
searchers will click on. Title bar will display
at the top of the web browser. H1 tags are the
large size of the text and act as a title for the
page. It will not appear in the search engine.
Mainly titles are displayed on search engine
result pages. It is a concise description of the
page content.  Heading is described between H1
to H6. Where H1 is the largest size and H6 is the
smallest size in on page search engine
optimization. Use descriptive and SEO friendly
Uniform resource locator  It specifies the
location of a resource on the internet. It is
also known as protocol. A uniform resource
locator is human readable text that was designed
to replace the numbers. 
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Subheadings and header tags
the text following the subheading should not be
longer than 250-350 words. Keyword placements
keywords are words or phrases that users search
in search engines. Let us take an example of
keywords like digital marketing is a keyword. It
helps the searchers to visit your page and stay
on your page. Good user experience search
engine optimization is the process of making our
website at the top of the search engine result
page by free organic or natural search results on
search engines.  Internal links are the links
that go from one page on a domain to the same
page on the other domain. They allow users to
navigate the website. They establish
informational hierarchy  for the same domain.
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External or outbound links
 external links are those links whose pages are
not going to be found in your website. It helps
crawlers to understand your content. External
links are those links which are on any domain
rather than the source code of the page. It means
you have to go to another website for
linking.  Latent semantic indexing keyword they
are the words or phrases on a high degree of
correlation to your target topic. Google
algorithm uses them for content quality and
relevancy.  Image optimization meaning the
correct file format is possible and it should be
quality oriented. Decorative quality oriented
stylish attractive eye catchy. Their source code
should be verified. Their alt attribute should be
verified. Correct image dimensions and its size.
check the image properly.  Video optimization
the size of the video is much more speed rather
than text of words. Choose the right video
hosting platform. The video should be related to
the targeted keyword. It means the video should
not be irrelevant. The uniform resource locator
should be properly checked. Make the user
impressed by applying a thumbnail to the video. 
Pay attention to the title and description of the
video. Embed the video.  The focus of the viewers
should be the video. 
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Schema markup
 It is the code that you put in your website to
help the users to give more informative results
to the users.  Meta descriptions the
description should be unique and relevant to the
keyword. It is an html attribute that describes
the brief description of the webpage.  It will
influence the click through rates.  Make sure
your website is index able and craw able an
automated bot called spider means scanning sites
and collecting details about meta titles and
descriptions, images and other linked
pages.           Indexing is the process of when
the data is crawled and processed in a
database.  Canonical tag in search engine
optimization It specifies a source code of a
given page. To secure from duplicate issues we
use canonical tags.  Speed of loading for
ranking and increasing viewers and increasing
traffic you should check the speed of indexing. 
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Off page SEO
It is basically focused on the external sector of
website to raise the ranking of a website in
search engine result pages. It is basically a
link building process. it depends on sending
standard links on other sites and generating
quality back links. Take a look at the list of
top  best off page SEO techniques now in
trend. 1.Brand Mentions It is a digital
marketing latest SEO technique. It basically
focuses on reviews, complaints, feedback and
posts which educate your audience. It covers a
large segment of social media marketing and
search engine optimization monitoring.  Importance
of brand mentions off page SEO
technique 1.Brand awareness  Generally
consumers are familiar with the qualities and
image of a particular goods, product or service.
it is the process of recognizing and recalling a
brand under different conditions. It basically
depends on consumer behavior, advertising
management, brand management. 2. Brand
personality it basically depends on the brand
name.  It basically depends on product, services
or mission. Let us discuss the examples of brand
personality excitement, sincerity, ruggedness,
competence, sophistication.
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Off Page SEO

• Social bookmarking
• Image Submission
• Search Engine Submission
• PDF Submission
• Article Submission
• PPT Submission
• Press Release Submission

• Video Submission
• Business Listing
• Blog Submission
• Info graphic Submission
• Quora Answering
• Blog Commenting
• Directory Submission

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Brand Reputation
It is a brand which is viewed by others. a
consumer can trust your company and purchase your
products, goods and services. no distrust and no
hesitation in buying products and services or
goods. It increases your goodwill. It basically
depends on traditional advertising and public
relations. It also depends on social media
marketing. 2. Blog Commenting it basically
depends on posting comments on a blog. It helps
to generate back links. It depends on text
spinning. it is one of the easiest ways to get
back links. A blog commenting helps to show that
a back link graph remains constant or goes up
with time. It is basically based on three factors
creating connection increase in back link and
increase in traffic. 3.Forum submission in this
we can discuss online about this technique. In
this we can share knowledge to each other or
anyone. It helps to generate back links. It is a
powerful off page SEO technique. It helps to
increase traffic. Mainly for building inbound
links. Deep linking is possible through forum
submission or posting. It generates a large
amount of sales and targeted traffic with quality
inbound and deep links.
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Guest Posting
one of his names is guest blogging submission in
search engine optimization. A post is contributed
to another person's blog in order to build
relationships, exposure, authority and links.
Primary factor of Google is back links. It helps
to get a back link from another website. It helps
to increase additional exposure from the
audience. It helps to establish authority among
the audience. 5. Influence outreach It mainly
depends on promoting products and creating brand
awareness. It helps to boost your SEO efforts. It
helps to build a diverse and strong link profile.
It provides strong and unique content. It
increases content reach and engagement. 6.Social
bookmarking submission It is a variation of
forum spamming. It helps to create social media
brands and generate quality back links for your
sites. It helps to generate ranking on search
engine result pages. It helps to generate a
strong web page. 7.Content marketing it is
based on relevant, valuable and unique content.
To drive a profitable customer and client action
to your website.
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Questions And Answers
 it helps to discuss new information on a variety
of subjects. It is based on your link profile. It
helps to generate traffic. It helps to establish
credibility and trust to your website. It helps
to improve search engine optimization. 9. RSS
Submission It is generally the submission of RSS
feed to RSS submission directory sites to boost
your search engine ranking. It has two names
rich site summary or really simple syndication.
It contains updates of your website. Updated
content, videos, images or links. 10. Video
submission It is the process of submitting
videos on video submission sites. It helps to
generate quality back links in search engine
optimization. It helps to generate brand
awareness and helps to create a brand. 11.
Image submission it generally involves images
related to your website To share it in different
high DA image submission sites. It depends on
choosing the right images, correct file format,
alt text, description.
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Article submission
it is an off page optimization technique. It is
basically seo optimized super articles. It is a
long term search engine optimization activity but
will definitely generate a quality backlink. It
will boost pagerank of your website or blog. But
your article cannot contain any plagiarism. It
should be informative and unique. Dont do
keyword stuffing in it. The article length is
maximum 500-700 words.  It should be attractive
and eye catchy. Bullet paragraphs and numbering
are its stylish, attractive and decorative
factor. 13. Infographic submission it is a
trending submission technique which is based on
information plus graphic image with its
explanation in paragraph with prescribed meaning.
Date information or raw information. We can make
infographics on canva, piktochart. It helps to
generate high quality backlinks with quality
traffic. Combination of graphics plus interesting
information. It helps to increase the popularity
of your website. Videos and graphics have much
higher speed rather than words or text. Document
sharing It is the best off page seo technique in
the world. It includes pdf submission, ppt
submission, video submission, event submission,
guest blogging, podcast submission. It helps to
generate traffic and generate high quality
backlinks. Faster speed of content indexing, add
images can boost click through rates, more
viewers, more upvotes, and easily add backlinks
to your article.
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Press release submission
 It is generally an off page SEO technique. It
basically depends on news events, products or
services to improve the SEO of your website. 16.
Web 2.0 submission It is an popular off page SEO
activity or technique. It is also known as blog
submissions. In this we can post any content
related to your niche and without payment. Do
follow back links can be generated by this method
of submission in search engine submission. It
will definitely boost the quality traffic and
ranking on search engine result pages. Benefits
Of SEO 1. SEO Leads to Better User Experience.
... 2. SEO Is a Primary Source of Leads. ... 3.
SEO Brings Higher Close Rates. ... 4. SEO Results
to Higher Conversion Rate. ... 5. SEO Promotes
Better Cost Management. ... 6. SEO Encourages
Local Users to Visit the Physical Store After
the Search. ... 7. SEO Builds Brand Credibility.
... 8. SEO Helps Establish Brand Awareness.
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Contact Us
Contact no. - 1 7043138445 (Monday to Saturday
900 AM - 1130 PM) Email Us- contact_at_meashvitech.
com Website- www.meashvitech.com m.me/meashvitechn
ologies https//www.instagram.com/meashvitech/ 477
Madison Avenue, 6th Floor Manhattan, NY
10022
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