Things to Consider When Designing Brochures

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Things To Consider When Designing Brochures
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Things To Consider When Designing Brochures
Brochures, when designed right, can prove to be
very effective in increasing a companys
clientele and sales. Brochure making is an art in
itself because designing a brochure that is
equally informative and creative isnt as easy as
it may seem. Your brochure should be a keeper
because the longer it stays with a prospect, the
higher is the chance of turning him/her into one
of your loyal customers. There are various
brochure printing services which assist you in
the entire brochure making process. Here are some
things every company should consider when
designing brochures

1. Strategize on an objective
2. Decide on the number of folds
3. Choose appropriate fonts
4. Type of paper and coating
5. Colour scheme

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Things To Consider When Designing Brochures

• Strategize on an objective To create an
  effective brochure design, you need to have a
  proper understanding of what is your target
  audience. You cannot begin with the designing
  without knowing whom your brochures will be
  directed to, who would be the recipients. For
  example A brochure for a playschool will be
  designed differently than that of a business.
• Decide on the number of folds The number of
  brochure folds seems to be just a small detail,
  but is actually one of the key aspects that
  affect your brochure design. These numerous folds
  control how the brochure information is presented
  to the recipient. Along with the sequence of your
  content, the brochure design is too dependent on
  the number of folds.

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Things To Consider When Designing Brochures

• Choose appropriate fonts The main purpose of a
  brochure is to market your company. The fonts you
  choose for the heading, a subheading, and the
  body of the text, should be easily readable.
  Choosing the right kind of fonts not only creates
  a visually appealing brochure, but also
  influences the recipient to read your text right
  away.
• Type of paper and coating Your brochure design
  might be unique and creative, but all your
  efforts would go in vain if the paper quality
  isnt good or if the finishing/coating is
  compromised. A crucial step in brochure making is
  choosing the right kind of high-quality paper and
  coating options because the texture of your paper
  reflects the image of your business and services.

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Things To Consider When Designing Brochures

• Colour scheme Before finalizing on a brochure
  design, a company must have a pre-selected colour
  scheme ready. The kind of colours you use should
  complement your brand and also be consistent with
  your other printed marketing materials. Any
  brochure printing services would make you
  understand the impact of colour psychology on the
  customers .
• PrintStop offers professional online brochure
  printing services. Both bi-fold and tri-fold
  brochures are available with a variety of flexing
  folding or creasing options and unlimited colours
  to choose from. They have a speedy doorstep
  delivery as the brochures are shipped out in
  minimum one day and maximum five days after the
  order is placed. You can create and upload your
  own company brochure design or get a customized
  design made by their in-house design team
  Pehchaan. The price-calculator option is a plus
  as it helps you to keep a track of your
  expenditure. With different paper options, slick
  gloss finish and subtle matt lamination,
  PrintStop does not compromise with the quality
  and so, is the right choice for brochure printing
  online.