SAP Hybris Billing and the Transformation using BRIM

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AcuitiLabs
SAP Hybris Billing and the Transformation using
BRIM

www.acuitilabs.co.ukMay 2020
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Introduction to SAP BRIM

• SAP BRIM, also known as SAP Billing and Revenue
  Innovation Management,?is?basically a
  high-volume?usage-based?solution that is mainly
  designed to ease the complex billing an invoicing
  process. Generally, it is used in industries?like
  energy, telecom, utilities etc. but its?usage in
  other similar areas is also increasing rapidly.
• Innovation Management or BRIM is a basically an
  end-to-end cross-industry solution that is a
  combination of SAP Sales Order and Management,
  SAP Convergent Charging, SAP Convergent Invoicing
  and SAP Customer Financial Management.

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SAP Hybris Billing for businesses

•  SAP?Hybris?billing is an innovation that gives
  businesses a power to coordinate and work in a
  more profitable way with their partners/customers.
  It eases the entire process of selling and
  re-selling of products and services and sharing
  revenue in the most appropriate way.
  SAP?Hybris?Billing allows you to simulate the
  latest pricing models and thus help you to create
  targeted offers both for products as well as
  services. While helping businesses with all this,
  SAP?Hybris?Billing comes with another advantage
  of having a proper control over distribution and
  fulfillment across the complete billing cycle.
  This means focusing on customer retention and
  innovation is more simplified now.

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The transformation of SAP BRIM to SAP Hybris
Billing 

• SAP focuses on giving its BRIM customer, an
  incorporated customer experience under the SAP
  C4C/CEC umbrella. CEC here means Customer
  engagement and commerce and the products that
  comes under this umbrella includes Hybris
  Commerce Suite/Hybris Marketing C4C.
• SAP Hybris Billing aims at using ADT (Audience
  discovery and targeting) that is provided by
  Hybris Marketing for BRIM customers
• SAP is intended to provide an easy yet much more
  efficient user Interface to existing/new BRIM
  Customers
• SAP is also focusing on bringing BRIM to be on
  HANA platform.
• What are the Advantages of Transformed Hybris
  Billing Solution (BRIM)
• Here are a few practical use cases to make the
  concept of transformation from BRIM to Hybris
  Billing more clear

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SAP Hybris Billing provides Unified Customer
Experience

• When customer goes to a phone store to buy a
  phone and data plan and due to some reason, the
  purchase couldnt be completed at the store.
• Now, customer goes home, opens the website of the
  store (on which the user was already registered,
  as the account was created when the customer was
  in store), logs in, finds the order that was left
  incomplete in the store and finishes the order
  placement with the same offers. SAP Hybris
  Billing / SAP BRIM has made this possible.

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SAP BRIM/Billing helps in Finding, Reaching and
Targeting Right Audience

• A customer purchases a high-end smart phone
  online with his account. Few days later, when the
  customer logs in to his account on the internet,
  he/she sees an advertisement offering some
  discount on the compatible accessory of the
  recent high-end phone that he/she purchased from
  the same account.
• SAP Hybris billing eases and automates the entire
  billing and ordering processes from the cloud,
  combining various billing streams to produce a
  bill of single invoice.

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