lisharathi

1
AIPOS
Top 5 Benefits of having your own online ordering
app
What's the first thing that comes to your mind
when you think of expanding your food-based
business? Certainly, restaurant and food chain
owners get into business relationships with
third- party food delivery apps with the hope
that it will help their business grow, lure more
customers, and eventually reform their small
restaurant into a brand. But things aren't as
easy as it seems. Involvement of third-party
apps in your food-based business can do more harm
than good. Instead you should have your own
online ordering app.
Heres why 1. Negligible Commission Rates The
first legitimate reason that doesn't support
getting into business relationships with
third-party apps is that they charge extremely
high commission rates. This has a direct effect
on small-scale businesses and new startups. Food
delivery apps like UberEats, Grubhub charge up
to 30 commission fees from restaurants and other
food businesses, putting them in a place where
they earn less profit as most of it is taken
away by the third-party apps.
2

• AIPOS
• Gene Lee, CEO of Darden Restaurants firmly said,
  "We aren't willing to give up 20-25 just to get
  a sale.
• Another disadvantage is that it also affects the
  relationship with the customers because they too
  pay high delivery charges on their part just for
  a beverage or a delicious snack. To cover this
  up, you can introduce your own online ordering
  app which will not only help you save a lot of
  third-party commission but also attract loyal
  customers.
• Recover your decline in dine-in customers
• A research report by IBISWorld shows that in the
  last five years the industry growth was 104.9
  mainly due to online ordering. While third-party
  apps may develop an illusion that they are
  helping you to attract new customers, these
  platforms can affect the number of dine-in
  customers majorly. People prefer ordering online
  anytime over dining out. Third-party food
  delivery apps take away all the due credit that
  should go to restaurants because most of the
  people can recall the app through which they
  ordered the food and not the restaurant.
• While it is a personal choice of ordering online
  over dining out, the good news is food- based
  business owners can make use of this too. Loyalty
  programs and owning an app offering great offers
  and discounts to customers can be a blessing in
  disguise. With complete control over customers'
  choices, owners can increase their business by
  analyzing the data and improving the services.
• AIPOS, the best Australian POS System, is a boon
  considering the competitive environment. With
  native app and loyalty programs along with a
  number of other features, you can easily
  increase your dine-in customers.
• Own your customers buying history
• Using third-party food delivery apps puts the
  owners in the position where they have no access
  to the customer database. In simple terms, it
  translates to the basic fact that restaurants
  get the order, prepare it, and hand over to the
  delivery guy, nothing more than that. For your
  food business to grow, you need to have a close
  relationship with your customers so that they
  keep coming back to you.
• Customization plays an important role when it
  comes to marketing your product and services,
  and when you are associated with apps like
  Grubhub, UberEats, DoorDash, etc you lose
  complete control over the database and eventually
  customization.

3

• AIPOS
• chain to gain 20 profit on overall transactions
  weekly in America only, which roughly accounts
  for 9 million. This happened because the chain
  sought its own branded application and had
  better access to databases, choices, and
  preferences of customers and frequently ordered
  items.
• Take Control of your Reputation
• Customers generally blame restaurants when they
  get soiled packaging or soggy food. Seldom is
  the case when they reach out to third-party apps
  and confront them for their poor services. This
  leaves a terrible impression of your restaurant
  on the minds of the customers. And you can't do
  anything because you don't have control over the
  delivery part. With your own mobile app, you get
  complete control and can manage everything, from
  the staff to the delivery so that the food
  reaches safely to the consumers. Thus, you get
  full access to almost everything concerned with
  your food-based business.
• Build Your Own Brand Image

4
AIPOS 70 of the consumers around the world
prefer using restaurants own mobile app rather
than the third-party food delivery apps,
mentions a report by Hospitality Tech. As
mentioned, third- party food delivery services
create an illusion that they are marketing your
products but instead they are the ones who are
getting wide recognition. Even if the food tastes
delicious, there are low chances that you'll
receive the due credit, mainly because people
recall the app they used while ordering online.
This way, the potential customers are lost, and
you don't get the recognition you deserve for
your brand. Using third-party food delivery
services imposes a lot of difficulties for
food-based businesses but these can be shooed
away by getting an online ordering app for your
food-based business. AIPOS is the world's first
AI-based Point Of Sale system which helps to
customize the application according to the needs
and gives complete access to the consumer
behavior statistics on the backend. The
intelligent BURP engine helps you to make
real-time decisions and tracks staff
performance. All this comes with a low-cost
monthly subscription. The cherry on top, it gets
you the recognition you deserve in the
industry! A food-based business should never
depend completely on third-party apps. It is the
need of the hour to take control in your hands
and learn the strategy to grow your business. Let
us help you with how you can build your
business, increase sales growth, and improve
customer interaction all at the same time. Get
in touch with us for more info.