Digital Marketing

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Digital Marketing PPT
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DIGITAL MARKETING KEYPOINTS

• What is digital marketing?
• Benefits of Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM, PPC)
• Social Media Marketing (SMM)

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DIGITAL MARKETING

• Digital marketing or internet marketing in simple
  terms is a marketing technique that promotes your
  online business, that is through various
  platforms and resources provided by large giants
  such as Google, Bing, etc.

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BENEFITS OF DIGITAL MARKETING
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SEARCH ENGINE OPTIMIZATION

• Search Engines Optimization (SEO) is the practice
  of achieving targeted traffic to a website from
  organic formations of a search engine. Common SEO
  tasks include the creation of high quality
  content, optimizing content around specific
  keywords and creating backlinks.

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ORGANIC AND PAID RESULT


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SOCIAL MEDIAMARKETING

• Social Media Marketing (SMM) is a type of
  Internet marketing, that use social networking
  sites as a marketing tool. SMM aims to create
  content that users will share with their social
  network to help the company to increase the
  presence of their business.

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BENEFITS OF SMM
SMM
High Conversion Rates
More Inbound Traffic
Improve Search Engine Ranking
Increase Brand Awareness
Improve Brand loyalty
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SEARCH ENGINE MARKETING

• SEM, or Search Engine Marketing, have the task of
  using paid strategies to increase search
  visibility. First, search marketing was a term
  used to describe both Search Engine Optimization
  (SEO) and paid search. But now it almost always
  means only paid search marketing .

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BENEFITS OF SEM
SEM
Cost Effective
Long Term Positioning
Targeted Traffic
Increase The More Traffic
Raise Brand Awarness
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