Merch Trends 2020

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Merch Market of 2020

• Facts, Trends and an Infographic

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Entertainment is making up 44 of the market.

• The global music merchandise market was worth
  3.5 bn in 2018, over a billion more than the
  year before.
• Taylor Swift makes 17 per ticket on merchandise
  sales.
• ?he highest paying audience attends K-pop, pop,
  and hard rock concerts.

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Trend 1 Intensified Competition

• - Major labels are splashing the cash to secure
  their positions and this trend doesnt seem like
  it will lessen any time soon.
• - Universal Music Group bought European
  merch-maker EMP for over 190 m and LA-based
  company Epic Right.
• - Sony Music, acquired the merch division of the
  Araca Group in August and UK-based merch company
  Kontraband in September.

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Trend 2 More Online Sales

• In August 2019, celebrity merch marketplace
  Represent bought concert merch platform Sidestep.
  It is a service where fans can pre-order tour
  apparel.
• In October, YouTube announced its collaboration
  with Merchbar to help artists and influencers
  sell their merch right under their videos.
• Entertainment companies are increasingly turning
  to print-on-demand services like Merch by Amazon.

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Trend 3 Closer to Luxury Fashion

• - Concert merch is having its fashion
  renaissance.
• - Celebrities collaborate with luxury designers
  or become visual artists themselves, do limited
  drops, sell in pop-up stores, and showcase the
  tees and hoodies at shows.
• - Brand and celebrity merchandise has become a
  form of street fashion. Kanye West is probably
  the most shining example. His Jesus is King
  sweatshirt costs 225 USD

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Trend 4 Eco-Friendly Blanks

• In 2020 well see more recycled materials,
  organic biodegradable fabrics and low impact dyes
  in promotional products.
• Streetwear brand Public School won a 100,000
  grant for its sustainability project. The company
  aims to transform the merch shirt from being
  disposable fashion into a garment with value.

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Trend 5 Fandom Mashup Merch

• Mashups are made by combining two fictional
  worlds or characters. - Fans have been doing it
  for ages. Now, merch companies are taking the
  trend into newer heights.

• Seamless crossover merch can draw fans from one
  property into another. It provides a refreshed
  look and unites two groups of extremely
  passionate fans in a desire to buy one t-shirt.

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Trend 6
Bold Campaign Merch

• The US presidential elections are due on November
  3, 2020, which means well see not only tough
  debates but also bold campaign fundraising
  merchandise.
• In fact, its already here Democrat party rules
  require candidates to secure at least 130,000
  unique donations to qualify for the next debate
  and buying merch qualifies as a campaign
  contribution.
• In 2020 well definitely see more attempts to
  engage with votes in any way possible. Some of it
  will probably be tasteless.

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Trend 7 Instant Moment Merch

• The development of print-on-demands platforms and
  services made it possible to use the momentum of
  any current viral topic, to create and ship
  products in a span of hours.
• We saw Kylie Jenner being quick enough to
  commercialize her Rise and Shine song.
• Entrepreneurs who are able to identify viral
  events and react fast can capitalize on the buzz.
  We expect every meme to have its own T-shirt next
  year.

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Trend 8 Personalization

• With tech companies tapping into the merch
  market, customization becomes more possible. Its
  okay if not everybody getting the same and its
  even better when your band tee is one of a kind.
• English band Bring Me the Horizon has an unusual
  store to illustrate the tendency. Their website
  analyzes your Spotify data and generates a unique
  design.
• Well also see more options for apparel cut, more
  fashion-forward blanks and maybe even cut-and-sew
  options. We believe that customization and the
  ability to produce on-demand will become massive.
  

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Everybody Merch!
Source merch report

• It looks like no business or celebrity can exist
  nowadays without their own merch. Museums and
  fast food chains alike adopt it in their
  marketing plans and we saw the news about church
  merch hitting fashion points.Our wardrobe may
  soon consist of branded apparel only.