Can Blockchain Revolutionize the Digital Signage Industry

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Can Blockchain Revolutionize the Digital Signage
Industry
blockchainexpert.uk
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• INTRODUCTION

Blockchain has started revolutionizing the entire
system with its trust and security. Most of us
now come to know about the commonly used
cryptocurrencies available like Bitcoin, Ether,
Ripple, EOS and many more. But only a few started
to find the real usage of this currency. For
example trading, purchase and sales. More than
just a financial transaction it has become a
powerful full tracking system that gives
ownership of documents power to exchanging
digital and physical assets. Digital signage is
such an industry where we can use physical asset
ownership as the base to record and securely
monitor transactions and digitally record that
transaction. Digital signage is a subsystem of
the digital advertising industry that uses
digital text, projectors, LCD, LED displays which
display simple text, websites, videos, images,
and even hotel menu. Now we can see digital
signages anywhere like restaurants, parks, public
areas, pathfinding, outdoor advertising, and
marketing. How distributed ledger technology can
provide benefits to the digital signage industry
and what's its role in today's marketing? Let us
see some real-world use cases for blockchain in
the digital signage industry.
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• Decentralize Content
• Producing digital content according to local area
  trends has always been a difficult situation for
  the content creator. Proving ownership of the
  content is also difficult. Here the usage of DLT
  will help to prove the authenticity of the
  content and also will help to build the trust
  between vendors and content creators. Suppose the
  vendor purchases a content of the artist from the
  decentralized content platform and the purchaser
  is able to track the contents previous record.
  One platform for the different artists where they
  are able to showcase their works and advertisers
  will be able to purchase from there with all
  trust.
• Advertising
• Now, most of the advertisers try to reach the
  customer in as many ways that are available and
  try to track the effectiveness of their
  advertisement and signages. For example how many
  times the current signage is used which all
  trades show the current signage is involved
  everything can digitally be recorded. Advertisers
  can simply track the situation, like
  ad-frequency, its effect on the customer budget,
  how much it gets consumed and the overall
  expenses. Blockchain provides a tamper-proof,
  immutable fraud-free purchase and absolute
  tracking of records.

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• Trading of signage in Blockchain
• Signage trading with a blockchain network helps
  more secure and stable platforms. The trading of
  ad space becomes easy and transparent and open
  with advanced immutable transactions. Since
  centralized trading will give you more cost and
  signage becomes much more expensive, people are
  able to charge in different ways than the current
  market values. Sometimes the artist takes more
  money and advertising becomes expensive and in
  some other cases, the large firms try to
  negotiate with the artist or ad space and will be
  forced to take a low amount that the companies
  provide. On bringing to a common and secure
  platform both the seller and purchaser will have
  a fair deal. In a blockchain platform, they would
  have a fair, secure, transparent transaction. An
  automatic verification process will become much
  easier on the blockchain.
• And we've seen that in the near future,
  blockchain technology will help the advertising
  industry considerably. It helps many businesses
  across the globe by enhancing their transparency,
  better way of targeting customers and
  establishing trust with Ad buys too.

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Digital Signage Industry
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