What is Structured Data?

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What is structured data?

• Structured data is used by Google to improve its
  understanding of a website and its content. It is
  a type of code which can help search engines
  crawl, organize and display content easily. Many
  of you would also know it as schema.org.

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• Googles algorithms are designed to look for a
  number of factors when ranking a page. Structured
  data is one of these factors. It helps Google
  associate a page with specific details and can
  also improve the chances of your web content
  being used for special search results like
  Googles graphical search results.
• Structured data on a page is used to describe the
  content on the page. It is intended to help
  search engines analyze your content easily.

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Structured Data Formats

• Google currently supports three main formats for
  structured data.
• JSON-LD Google recommends this format. It is a
  JavaScript notation which is embedded in the
  ltscriptgt tag for your pages head or body.
• Microdata It is an HTML specification which can
  help you nest structure data within HTML content.
  Data is structured with the help of HTML tag
  attributes.
• RDFa Like Microdata, RDFa also uses HTML tag
  attributes for creating structured data. It is an
  HTML5 extension.

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Structured Data Guidelines

• Google outlines the following guidelines to
  ensure that it is able to bring up relevant
  search results using structured data.
• Content Google advises you to use quality
  content where markup is used to describe what is
  on the page. Any misleading information which may
  not be available on the page or maybe fake should
  be avoided.
• Relevance To keep your content relevant, you
  must mark it accurately. Label the instructions
  as recipes only if your pages content has a
  recipe on it.
• Completeness User search queries can lead to
  enriched results when you complete all required
  properties.

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• Location Structured data should be put on the
  page that describes it. If you place it
  elsewhere, then it will not support the aim of
  providing rich results to users.
• Specificity Schema.org has detailed information
  on how to use structured data to improve rich
  results in Google. Use this information to
  increase specificity of the structured data
  content.
• Images Your image URLs should be indexable and
  crawlable to help Google find those images.
  Additionally, the image should be accurately
  reported in the structured data property.
• Multiple elements on the page When you are
  using structured data to markup elements on a
  page, it must be done separately for every
  element. As Google explains, a recipe page with
  recipe and video should include markup for the
  recipe separately, and the video should be marked
  separately.

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Structured Data Markup Helper

• Google provides users with an easy way to mark
  your structured data. Use the Structured Data
  Markup Helper to add structured data to any web
  page.
• Enter the URL of the web page you would like to
  add structured data to and click on Start
  Tagging.
• On the left you will notice the website and on
  the right you will have the schema markup tool.
  As you begin to markup your website data, the
  tool on the right will show the updated results.
• For example, highlight the title of your page and
  you will see a small box show up which allows you
  to mark up the title. From the drop-down menu,
  you must click on Title to help Google
  understand that this is the title of your web
  page.

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• After all the relevant properties have been
  marked, click on Create HTML on the top of the
  schema section. Be sure to choose the structured
  data format as JSON-LD instead of Microdata. This
  will bring up the schema markup code to be used
  for that webpage.
• You have to include this code in your websites
  source code. This is tricky and would require a
  developer especially if you do not have
  experience with coding.

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Test Your Structured Data

• Once you have used structured data for your web
  pages, it is important to test your structured
  data to ensure that it shows up on Googles
  enhanced search results.
• Structured Data Testing Tool It helps you test
  your structured data while you are developing it.
  
• URL Inspection Tool It helps you monitor the
  health and relevance of structured data for a
  URL. This tool is useful after structured data
  has been included in your websites source code.

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Read More

• Structured Data The name itself says
  everything. Yes, I am right it is one of the key
  points thats Googles brain consider while
  validating your website with their advanced
  search engine algorithm I will suggest always
  keep this priority high.
• To understand more about this content you can
  visit my recent post on How to add structure data
  to your website here https//seoexpertabhi.com/ad
  d-structured-data-website/