How to Retain your Customers During COVID -19 Outbreak

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How to Retain your Customers During COVID
-19 Outbreak
Social distancing. Our current reality to stay
safe. However, for businesses, it is the exact
opposite. They are concerned about its
long-lasting impact that is probably going to be
bigger than anticipated.
Currently when you have very few chances of
acquiring new business, unless you offer
essential products, keeping your existing
customers engaged with your business can be your
shield.
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• Here is how you can retain your customers from a
  distance
• Communication is the key
• Although it may sound a bit cliché, it is
  critical.
• Keep your customers updated about your business.
  Whether you are shut temporarily, adjusting
  working hours, or the steps you are taking for a
  safer workplace.
• Customers are visiting social media the most.
  Hence, make sure youve updated yours with the
  latest updates.
• If you are operating, it is important to assure
  them that you and your team are taking proper
  safety measures. Hence your website should have
  the necessary information.
• While they are sitting at home, there will be
  temptations for shopping. Offer them to Wishlist
  products if you have an e-Commerce store. If you
  are accepting orders then it is important to be
  transparent about the shipping dates.
• Expand the self-service capacities
• A couple of days back, I was trying to connect
  with an airline company, to check the status of
  my pre-booked flights.

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Unfortunately, I didnt get any answer. However,
they were able to solve my query through
emails. Now the point here is that the customer
service teams are overwhelmed by the customers
reaching them out for help. And it is impossible
to answer each and every customer. That might
also mess up with your customers experience.
Hence, to provide ease, you can empower your
customers with self-service apps equipped with
knowledge articles. Along with that, you can
also improve communication on your digital
channels including live chat, emails, etc. This
will help you give a personalized experience and
they will be able to solve queries on their
own. Investing in a customer portal will help you
empower your customers to solve the majority of
their problems on their own. Plus, you can
invest your capital into your business
continuity plan and make it future-ready. Make
it easy for them Just like us, everyones stress
levels might be up with very little patience.
Hence, when they are accessing your
applications, make sure they do not have to
authenticate multiple times or change passwords
frequently. This may sound like a small thing,
but it will help your customers immediately and
you in the long-run.
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Assure them that your business values are still
the same Yoga8, a yoga studio in Waco, Texas,
announced the online courses to interact and
meet their customers and employees. Employees of
Hans Wittlers Automotive Service in
Albuquerque, N.M., are picking up vehicles for
repair from customers homes. Now that is the
type of value you need to provide to your
customers to really assure them that no matter
what, you will be always there. Your companys
values are still the same. Be prepared It is
important to establish a timeline to evaluate the
results from the changes made in your business.
This is the time to show that you can do more
and go beyond limits when it comes to serving
your customers despite government
limitations. The temporary improvements that
solve customers queries today, may also become
permanent improvements for your business model.
The key here is to take ownership of the
situation quickly in order to get the best from
the situation.
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Create timely and relevant content It is
important to provide educational and helpful
content relevant to your readers. Sharing useful
tips for your industry will make sure that you
care about your audience. For example, if you are
running a retail shop, you could provide tips to
manage finance during such times. The key here
is to be creative with content around your
industry. It is about giving back to the
community With the customer-centric attitude,
awareness of peoples needs, you can navigate
from this crisis and strengthen your
relationships with your customers and they will
stay with you in the future as well.
Source h ttps//www.crmjetty.com/blog/how-to-reta
in-customers- d uring-covid-19-outbreak
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