The Importance of Real Time Payment Processing

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The Importance of Real Time Payment Processing
Multiple Payment Options
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An event is a medley, where attendees and
delegates from around the world and walks of life
congregate. To provide registration convenience
for registrants, you have already added an online
registration option. This is an excellent start
to doubling your attendee numbers. However, to
truly maximize your attendee numbers, your real
time payment processing facility needs to have
multiple payment options.
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Offer delegates registration ease and convenience
An event website without a real time payment
processing solution is like a prettily packaged
present without anything inside. If your event
website does not have a real time payment
processing solution, you are losing out on a
great opportunity to close the sale with a
registrant and ensuring that your profit numbers
look healthy. By adding a real time payment
processing solution with multiple payment options
to your website, you encourage interested parties
to register immediately and can close the deal by
collecting the registration fee instantly. This
is a mutually beneficial feature as you are
assured of attendee attendance and the attendee
receives instant confirmation regarding his or
her registration.
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Lack of payment options raises the number of
abandoned registrations
Audience at an event is typically diverse and
such, not all of them will have a credit card. If
you only offer credit cards as a payment option
on your website, you will find a lot of
mid-process abandoned registrations. By offering
them multiple payment options, you widen your
market reach. In fact, accepting multiple payment
options on your event website is one sure fire
way to reduce the number of mid-registration
abandonment.
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Instant payments, no fraud concerns no more
chasing delegates for payments
As an event organizer, you know that potential
delegates or attendees call and block seats but
fail to pay for them promptly. You either end up
constantly calling them to remind them to pay or
have empty seats and a loss in potential revenue.
A real time payment processing solution prevents
such situations from happening as the registrant
confirms his registration by paying for
registration or ticket instantly. It
automatically processes the transaction as long
as you have seats available and the delegate has
the funds to pay. If you don't have seats left,
the registrant is generally transferred to a
waitlist sign page. If the card is not valid or
he lacks funds, the transaction is declined,
leaving your seats open for other interested
parties.
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