Creating Event App Content | AIDA

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How to Plan Deliver Event App Content
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Leverage on your event can be maximized by
creating great content which can significantly
generate online interest for the event, as well
as extend its life cycle and recall value!
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Planning Content For Your Event App
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Setting The Objectives
Make the plan as detailed as possible, include
numbers and other tangible measurements to ensure
you can monitor and know when you get to the
respective milestones. Include sub-objectives as
well (if there are any) Cross-selling of
products or services to event attendees. Building
your database for future events etc.
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Defining The Target Audience

• Build your buyer persona
• Demographics Age, gender, income level,
  location, education, marital status and other
  details you deem important.
• Personality Traits Attitude, lifestyle, values,
  interest and hobbies etc.

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Using Content Marketing Metrics
An understanding of what is on track or not at
the start of the campaign will help to measure
your success objectively. These metrics are
- Consumption Metrics Indicates view or
download rate of the event content. Share
Metrics Indicates number of shares for the
content. Lead Generation Metrics Indicates if
the content has generated any leads for the
event. Sales Metrics Indicates no. of event
registrations from the various forms of content.
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Delivering Your Event App Content
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Understanding Content Types
After having a good understanding of content type
you can start with the campaigns,
like- Promotional Campaigns Notification can be
used here to talk about new content. This can
also be presented using a landing page (or a
promotional template). Exclusive Campaigns
Create exclusive content based on your objectives
and the target audience. Social Activity
Campaigns Push content when their friends and
followers perform an activity, to generate
interest or desired result.
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Re-Permission Campaigns Reminders when they have
exited the app without the desired
results. Transactional Campaigns An interaction
that leads to some transaction, a sign-up /
purchase etc. Event Details Craft a great
events page with all the required details,
descriptions, videos, pictures, FAQs and any
other content you feel is important.
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Content Calendar
The calendar planning must happen once at the
planning stage, and the details need to be
revisited when the content types and campaigns
are agreed upon. Sending timely calendar events
to participants before the event, including first
invites, follow-ups regarding confirmation, and
reminders.
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Conclusion
A successful content strategy for your event app
is about reaching your target audience at the
right time and frequency. Quantify your plan,
involve all stakeholders, develop content
strategy, put-in a milestone check, measure and
communicate. Key is making plan, timely checks
and improvising (backed by data) as needed.
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