7 things to avoid when designing your website

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7 things to avoid when designing your website
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No matter what the business you need to establish
your online presence. What better way is there
than to make your company website? It is the
demand of this digital era. A website is the
first interface between you and your customer
online.    
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Lack of clarity
A good website carries clarity. It will easily
lead the customer down a clear pathway. A
customer will easily be able to identify the
what, where and, how of a website. From your
design to your content you want to give your
customers a clear and precise image. You should
have easy to understand call to action to
direct your customers to their next step. Common
examples of CTA would be Get started, Contact us,
etc. These help your customers tell you exactly
what to do.
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Missing out on the analytics
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To miss out on the analytical statistics of your
website can be a grave mistake. According to
research, 75 of small business owners do not
track their performance using analytical tools.
When you design a website for your business you
are making an investment.   You will always
check the returns on your investment in the same
way you should check the returns on your website.
You want to be able to measure your progress.
There are different online tools present exactly
for this purpose.
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A little too overboard
When designing a website, people at times tend to
go a little overboard. You dont want to cram
your website with too much information.
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Go easy on the fonts,visuals and overall design.
It should hold its aesthetic and be visibly
pleasing not confusing. Trust us when we say that
people avoid over the top designs like a plague.
So keep it simple, clean and classy to avoid
people from closing your website the instant they
open it.
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Unpraised brand message
Your brand message is very important when forming
a connection with your client. You want them to
understand you, to know your worth and your
methodology. That is exactly where your brand
message comes in.   It gives you a chance to tell
your potential client to tell your story. Where
you began and where you are now. What was the
driving purpose behind your success? If you are
in the real estate business your website can tell
the purpose behind your whole business, what you
offer in terms of properties and why you pick
these real estates. A good commercial real estate
website design will be able to describe the
vision of a realtor
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Not giving SEO importance
The content of your website is what directs
traffic to your website and help make or break
your lead generation. You can optimize your
content to get maximum hits from Google, which is
possible by doing search engine optimization.
Use keywords with greater volume to appear in
more online searches, increasing your overall
traffic to your website. SEO is mandatory.
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Lack of social engagement
  Social media holds great importance in this
digital era. People are present on these
applications in huge masses and you can get
maximum potential leads by using these platforms.
  You can easily incorporate these platforms on
your website. You can allow people to share
feedback, and combine blog posting with social
sharing to increase your customer outreach.
Provide links on your website to these
platforms.  
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Difficult to contact
  Give your customers easy ways to connect with
you. Give them multiple ways to connect to you.
Be it through email, social media or by phone.
On-site chat option is also a great way to give
your customers on-spot contact and with
automation even 24/7 availability.  
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Summing it up
  Make the most of your investment. Get your
website design to be flawless in order to give
your customers a memorable experience. In this
way, you will be able to generate more leads. By
marking your presence online you can take your
business to new heights.
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Meta Description
  Website design is important to grow your web
presence to attract more customers and build
positive repute among potential clients.