Customization and Personalization: Key Trends Fashion Retailers Must Watch

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Customization and Personalization Key Trends
Fashion Retailers Must Watch
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Do you remember the golden days, when mass
production was at the peak? Popularized by Henry
Ford, mass production was one of the most
successful strategies of its time when customers
were delighted with the lowest prices and
standardized products marketed with the absolute
uniformity. However, as time evolved and
technology took a front seat in the economic
growth, every vertical, including fashion,
gradually started embracing tech in one or the
other way. And, in recent decades, the advent of
smartphones powered by terrific data speed has
changed the equations for consumers as well as
manufacturers. The trend that began with online
shopping in fashion has now reached to an
ultimate level where customers are designing
their own clothes and businesses are producing
on-demand.
From Mass Production to Personalization From
Tangibility to Intangibility The journey from
mass production to mass personalization has been
mesmerizing. We began from a point where cost was
the dominating factor and landed in the era where
pricing doesnt matter as long as consumers are
receiving highly engaging experience. What matter
are the sentiments that customers are developing
with the brands by crafting and shaping the
products and services they buy. Contemporary
customers do not consume for the sake of
consumption instead, they consume for status
signaling and self-pride.
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However, technology not only brought advancements
but also retreat in some contexts. For example,
the fashion industry is notorious for emitting
more greenhouse gases than aviation and shipping
combined, invariably bringing ecologically
sensitive fashion bloggers, buyers, admirers,
critics, and players on a common platform. The
implication is that customers are moving towards
sustainable fashion that is circular and viable
with a reduced carbon footprint. And, here again,
personalization comes into the picture. A
customer would love to adorn a blazer or suit
with his initials imprinted on it without
worrying if the style is in trend or
not. Similarly, nobody would ever want to give
up a T-shirt that was received as a gift with a
personalized message. This is the swag of
personalization, powerful enough to turn the
fashion drift. This exemplifies how
personalization is more about emotions and
intangibility than buying the products available
off-the-shelves. Customization Favorite Fashion
Trend of Millennials and Gen Z Customization is
a philosophy that believes in creating a unique
value proposition for every customer.
Customization is a subset of personalization
where customers can customize a pre-existing
product by applying designs, prints, images,
colors, monograms, and texts. With
ultra-sophisticated tools in the market that can
help online and offline customers to become
fashion designers, fashion companies are enticing
millennials and Gen Z population with exclusive
designs. Whether apparel, footwear, or jewelry
companies are extending opportunities to
customize them as per their preferences. Retailer
s are tapping into this privileged experience by
creating meaningful engagements for their
customers. They are adopting a direct-to-consumer
business model where customers do not need to
enter into the realm of haute couture to enjoy
luxury fashion. They can create their own using
ultra-modern technologies and flaunt their
creative liberty.
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Personalization Fashion one step
ahead Personalization is all about shoppers. It
strives to deliver a genuinely singular shopping
experience to users by giving them complete
freedom to design apparel or accessory from
scratch. The fashion companies are taking the
love of bespoke clothing to a new level by
playing on the personalization card. One-on-one
personalization has become a holy grail, and
brands are competing hard to achieve it. They are
offering the best-in-class experience to their
customers by allowing them to choose everything
right from fabric to pattern to accent. By
relying on machine learning and data-driven
capabilities, brands are tailoring personalized
recommendations and experiences to engage their
customers. Personalization is and will continue
to rule the roost because it has the potential of
delivering value. And modern customers crave for
brands that help them to reflect their values
while maintaining the style charm. They like to
stay loyal with the businesses with purpose,
those who stand for their mission. The increasing
demand for signature items and exclusive
embellishments is motivating brands to embrace
innovative business models to serve these unique
needs. Thus, personalized fashion is not only
about flaunting ones persona it is about ideals
and beliefs that one believes in when he/she
choose to titivate himself/ herself with a
specific brands collection. Whats in for
Fashion Retailers? The speed with which
customization and personalization are spreading
their wings in the industry, the time is not far
when every fashion retailer will trade on these
models. And those who turn their backs may be
thrown out of the competition as customers and
their preferences dictate the current economy.
Gone are the days when seasonal fashion was
desperately awaited.
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Even the luxury brands like Louis Vuitton,
Burberry, Gucci, Dior, Dolce Gabbana, and other
label designers are showcasing the power of
personalized outfits on the runway and extending
the privilege for their customers. The love for
non-conformity and desire to stand out of the
crowd has brought modern customers to an entirely
new level. They are investing in a personalized
fashion, a fashion that speaks for them, a
fashion that is sustainable and a fashion that
can never go out of the style. It is the high
time when fashion retailers and entrepreneurs
must offer hyper-personalization and let their
customers feel extra special. Katalyst
Technologies can Help The dynamics of the
fashion industry are changed as we have moved
from push to pull economy. Instead of pushing
products based on forecasts, fashion is now
pulled as per the demand. The journey has been
beautiful, but now we are here in the age of
tech-driven fashion, enabling customers to
personalize their style. If you are playing in
the fashion industry and are keen to remain
abreast with trends while becoming a top of the
mind recall brand, Katalyst can be your ideal
tech partner. We offer state-of-the-art
customization solutions with the seamless
capability to customize fashion apparel and
accessories. Our reputed product iDesigniBuy is a
one-stop solution for your customization needs.
With immense expertise and profound knowledge of
industry trends, our experts are staunched to
catalyze your voyage as you sail to deliver an
ultimate personalized experience to your valued
customers. Ready to Win? Contact us. Source
Link - https//katalysttech.com/blog/customization
-and-personalization-in-fashion/
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• Katalyst Technologies is a leading IT services
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