IMPORTANCE OF SEO IN DIGITAL MARKETING

1
IMPORTANCE OF SEO IN DIGITAL MARKETING
2
What is digital marketing?

• The concept of marketing strategy is changed
  totally. A common word hearing everywhere in the
  new marketing trends. Digital marketing is a
  marketing of products and services using digital
  technologies especially on internet. It
  encompasses all marketing efforts that use the
  internet. We use digital platforms such as social
  media, email.
• Digital marketing includes many methods. Search
  engine optimization (SEO), search engine
  marketing (SEM), social media marketing (SMM),
  pay per click (PPC), content marketing, affiliate
  marketing, email marketing, display advertising
  are among them. We use internet and online
  technologies like computers, mobile phones to
  promote products and services in this new
  generation fast marketing method.

3
Why we use digital marketing?

• The traditional digital marketing need more time
  to take communication or advertising or
  introducing a new product or service. It includes
  paper advertisements, phone communication, and
  other physical communication methods. But now, we
  can introduce a product or service within second
  around the world through the digital marketing.
  It can occur electronically and online. There are
  a number of methods or opportunities including
  email, video, social media promotion, website
  related or website based marketing. Digital
  marketing has so many methods and strategies to
  market a product or service on a budget. Also, we
  can use analytics reports to know the growth or
  success of our business or website.
• Technical SEO includes the website design,
  coding, images, and style used in the website. We
  can optimize these with the help of many tools.

4
Search Engine Optimization (SEO)

• It is an organic method to promote our business
  website and get higher rank on search engine
  result page. It is a long time process. We will
  not get results quickly. We can increase the
  amount of traffic to our site by this organic
  method. Websites, blogs, etc. will get benefits
  by doing SEO.
• The ways to generate traffic to our website by
  SEO includes on-page SEO, off-page SEO, technical
  SEO, infographics, and blog posts.

5

• On-page SEO is doing outside of website like
  schema, meta tags, keywords etc. It will show the
  structure of website. The search engine results
  page (SERP) shows the website brief with a
  keyword title of websites by their rank.
• Off-page SEO is doing to make a website at high
  rank in the SERP. Here, we creating more
  backlinks to boost the rank of our website
  through so many backlinking methods such as
  bookmarking, profile creation, business listing,
  directory submission, micro website creation,
  article submission, PDF submission, PPT
  submission, video submission, infographics, blog
  posting, guest blogging, blog commenting, ping,
  etc.
• Blog post is a type of article but the length of
  may vary with purpose. We use 300-800 words
  articles for ordinary article submission. Here,
  we can add two hyperlinks. For guest blogging, we
  use 1000-2000 words article and add three
  hyperlinks normally. It may vary depends on
  article writers.

6
Social Media Marketing (SMM)

• It is a fast method to promote our products and
  services. We will get better results quickly.
  There are paid and organic social media promotion
  methods available now. Instagram, Facebook,
  Pinterest, Twitter, LinkedIn are best among the
  social media platforms.

7
Contact Details

• hello_at_webdesignerdubai.ae
• 971 52 785 4381