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KIAMOTORSCASE STUDYANALYSIS
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BUSINESS OVERVIEW

• The motor vehicle organization of Kia Motors was
  established in the year of 1944, May. It is one
  of the ancient organizations that started with
  manufacturing bicycles and motorcycles. Now, this
  organization has progressed at a huge rate and
  specializes in manufacturing dynamic vehicles for
  the international Hyundai- KIA Automotive Group.
  Hence, this automobile organization with its new
  ventures and innovative ideas, stands as the
  fifth largest manufacturer of quality vehicles
  throughout the world.
• The business of KIA motors case study has turned
  out to be a magnanimous one with a production of
  1.4 million vehicles every year. These vehicles
  are produced in 14 operational units that are
  covered in eight countries around the world.
  After the manufacturing is done at large, the
  next procedure is to sell out such vehicles. The
  company incorporates 3000 dealers and
  distributors that sales the vehicles around 172
  countries worldwide.

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SWOT ANALYSIS

• STRENGTHS- The company provides quality products
  and services to its customers. They have an
  immense brand value that attracts people
  worldwide. In terms of styling and performance
  they prove excellence too. They also incorporates
  innovative technologies to improve the
  scalability of the cars.
• WEAKNESSES- Although they have excelled in
  manufacturing superior products, the company
  fails to arrange market value by promoting them
  throughout the world. They failed to gain the
  competitive edge because they fail in
  implementing innovating marketing strategies and
  advertisements.
• OPPORTUNITIES- Due to the innovations in
  technologies, the government has allowed for
  green cars to be implemented in the market for a
  better quality of environment. This has proved to
  be of great scope to the company to launch new
  vehicles and sell them to a greater market.
• THREATS- The potential threat to the company is
  that they limited themselves to a lesser range of
  customers and need to explore the market to
  increase the revenue of the company. Doing so,
  they can stand out against the other competitors
  in the market for their own benefit.

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MARKET SOURCE

• The market source of the automobile organization
  is spread across the whole world in some of the
  reputed countries from where the company gains a
  lucrative amount of profit through its sales.
• KIA Motors America- Based at Irvine in
  California, this subsidiary of KIA Motors
  Corporation, stands as the best manufacturer of
  the company. It sales to 755 dealers throughout
  the Kingdom of United States and can produce
  340,000 vehicles annually.
• KIA Motors Europe- Based in Europe, the company
  faced a lot of ups and down while manufacturing
  and selling vehicles in Europe, although they had
  a reasonable amount of increase in the sales
  since the year 2013.
• KIA Motors Mexico- With an annual production of
  300000 cars in just one manufacturing plant, this
  subsidiary of KIA has earned a lot of revenue in
  the first half of 2016 itself and is reigning
  throughout the nation with its sales.
• KIA Motors India- The company has a great
  production and sales with a yearly production of
  3 lakh vehicles that are sold over a network of
  250 customers touch-point throughout the nation.
• KIA Lucky Motors Pakistan- This subsidiary of the
  company entered into a joint venture with the
  company of Lucky Cement and will prove to be a
  great market source in the upcoming year in the
  country of Pakistan. It will also have a
  manufacturing unit of its own rather than
  importing from other subsidiaries.

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COMPETITORS

• VOLKSWAGEN
• This brand of automobiles came much earlier into
  the scenario than the KIA motor case study
  solution corporation, that is in the year of
  1937. The company produced vehicles that were
  termed as peoples car because of its
  smoothness and user-friendly features. Although,
  the company was initially responsible for
  producing vehicles that were used for military
  purposes. The major drawback of this company is
  that it has entangled itself into various illegal
  affairs that had a negative influence on the
  goodwill of the organization.
• BMW SOURCE
• The vehicles of BMW are famous for its brand
  name and reputation. Hence, they prove to be the
  greatest competitor of the KIA Motors
  Corporation. They believe in manufacturing unique
  and innovative products and sell them with unique
  marketing strategies. This is a major drawback of
  the KIA Motors Corporation because they do not
  like experimenting with marketing strategies. As
  a competitor, the BMW Source can beat KIA on the
  ground that they provide the best customer
  services in automobiles worldwide.

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CONCLUSION

• The motor manufacturing company of KIA Motors
  Corporation, since its foundation has made
  progress in various aspects to expand their
  business horizon. They made various innovations
  in design, styling as well as features to provide
  the optimum quality of services to their
  customers internationally.
• However, to stand against the other competitors
  in the market, they need to create new-age
  marketing strategies to attract customers and
  thus make themselves popular in the market of Kia
  Motors case study help. They should also make
  sure to captivate the trending features in their
  models of vehicles and thus make sure that they
  are doing something unique for meeting the
  customer satisfaction.

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