What is Mobile Analytics and its Benefits over Web Analytics

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What is Mobile Analytics and its Benefits over
Web Analytics 

• What is Mobile Analytics?
• Mobile analytics tells mobile consumer behaviors
  that provide the data-driven insights you need to
  create engaging mobile experiences and generate
  more revenue from your mobile apps. Mobile
  analytics is a tool that captures the details of
  a users experience within a mobile website or
  app. Analytics platforms collect data on each
  users response to advertising and marketing
  campaigns, as well as key metrics like events
  triggered and time spent in-app.
• Mobile analytics solution helps marketers in four
  key areas understanding the user, measuring the
  impact of lifecycle campaigns, informing A/B
  tests, and highlighting significant changes. All
  of this is available in an easy-to-use dashboard
  that helps users to focus on optimizing campaigns
  rather than crunching numbers.
•  

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• Mobile Analytics measures users interaction with
  the app in addition to metrics about the app
  itself, such as app installs, app launches, taps,
  screens, events, app versions, flows, user
  retention, funnel analysis and more. Moreover,
  just like in web analytics, mobile analytics also
  tracks and measures similar metrics on users such
  as how many new users used the app, from which
  countries, using which devices and versions,
  whether they followed a link on a marketing
  campaign or an application store search.

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What can you track using Mobile Analytics?

• Mobile App Analytics is not just covered to
  knowing how many people downloaded the app or how
  you are generating revenue out of it or what
  people think about your app. Its actually more
  than that.
• Mobile analytics typically track Page views,
  Visits, Visitors, Source data, Active Users,
  Strings of actions, Location, Device information,
  Login/logout, Custom event data. Mobile analytics
  can reveal User Acquisition Metrics, fallout
  rates, anomalies, Engagement Metrics, conversions
  and more to help lower app abandonment, nurture
  re-engagement and lift retention. An effective
  performance analytics solution monitors your app
  in real-time and enables you to learn exactly
  which users and transactions are impacted the
  moment a problem is detected. We can track
  Revenue Metrics, Average Revenue per User (ARPU),
  Retention, Crash Report, Cost per Install (CPI),
  Cost Per Loyal User (CPLU), and Network issues.

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How is Mobile Analytics different from Web
Analytics?

• In the past, companies treated mobile and
  non-mobile devices as separate and even used a
  separate vendor for their web analytics, but this
  is becoming a rarity. Most modern product
  analytics platforms track users on both mobile
  and desktop devices. That said, the physical
  differences in screen sizes and aspect ratios
  lead to slightly different mobile and non-mobile
  user experiences. On mobile, users have fewer
  screens such as 4 to 7 inches and interact by
  touching, swiping, and holding.
•  

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• As a result, mobile app and site pages are lack
  with fewer navigation options. Fonts are bigger,
  and users take relatively fewer actions. On a
  desktop, users have larger screens up to 10 to 17
  inches and interact by clicking, double-clicking,
  and using key commands. Website tracking
  generally involves more interactions, more
  content, larger menus, and more links per page. A
  mobile analytics platform will account for this
  device disparity and provide one single,
  centralized console that recognizes unique
  individuals and their behaviors across devices.
  Mobile and web analytics interconnect to provide
  a more meaningful profile of your customers,
  which allows you to create and deliver seamless
  experiences across channels and devices.

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• Your product is the eye of your business. And as
  a business proprietor, entrepreneur, or product
  manager, you know that it needs to be perfect. In
  a period where consumers have hundreds of choices
  for any product or service, companies have to
  understand their mobile analytics and what they
  indicate. I hope this blog will help you to give
  insights into Mobile Analytics.
• Visit for more info https//www.sovereignconsult.
  com