How can Blockchain technology combat Counterfeit Booze

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How Can Blockchain Technology Combat
Counterfeit Booze

• It is a well-known fact that the alcoholic drinks
  and spirits market is a highly profitable
  industry worldwide considering statistics such as
  the market value of alcoholic drinks in the UK
  reaching nearly 54 million pounds in the year
  2018. But it is an industry that is highly
  susceptible to counterfeit products.

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• Nowadays, blockchain is being used widely by many
  renowned organizations to allow for faster
  product recalls and fewer counterfeit goods.
  International diamond corporation, DeBeers, has
  started putting its diamonds on the blockchain.
  Walmart has started putting products like lettuce
  and shrimp on the blockchain. There are several
  startups that are also putting skincare products,
  watches, and liquor on the blockchain. The liquor
  industry is no exception.This article will help
  you understand how we can use blockchain to
  combat counterfeit goods in the liquor industry.

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Using Blockchain To Counterfeit Fake Goods

• A tech startup in Australia uses blockchain to
  combat fake goods by ensuring provenance,
  authentication, and traceability in the supply
  chain. TBSX3 is one such organization that is
  committed to restoring trust to international
  trade using the latest anti-fake technologies and
  blockchain. TBSX3 is helping brands to optimize
  and secure their supply chains and connect with
  consumers from across the world.

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Solutions Provided By Blockchain

• The liquor industry is using blockchain to track
  the provenance of wines and spirits. To boost
  transparency and security, several companies
  based in Alberta have teamed up with TE-FOOD, a
  blockchain-enabled farm-to-table food
  traceability solution for delivering a new beer
  called the Blockchain.

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• This allows consumers to follow the entire story
  of the beer just by scanning a QR code label on
  the bottle. This will take viewers to a microsite
  that is developed by TE-FOOD. This shows the
  videos and photos of the barley at various stages
  of production and displays important information
  such as vessel identification, volume, test
  results at each stage, and time stamps.

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• Using blockchain to combat counterfeiting happens
  not only with the beer industry. Everledger that
  makes use of blockchain technology to track
  diamonds and other luxury goods and valuable
  products has teamed up with the intelligent
  labelling and adhesive specialist, Avery Dennison
  Corporate, for tracking the provenance of the
  wine. For each unique label, blockchain provides
  a digital identity that lets a chain of custody
  data to be captured using blockchain technology.
  This will highlight if the bottle or the label
  has been tampered with at any point during the
  whole process.

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• Adelphi Distillery and Fusion Whisky have teamed
  up in the past to launch a number of Scottish
  whiskies. In 2018, Brisbane whisky was the first
  to use the blockchain for demonstrating
  provenance. The second whisky to make use of
  blockchain was the Winter Queen launched in 2018,
  and it honors Elizabeth Stuart, the Scottish
  princess born in 1596.

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• Blockchain helps bridge the information gaps
  present in the supply chain so that consumers
  will be aware of where their alcohol comes from.
  If you are enjoying a glass of whisky or red
  wine, filtering out the counterfeited products
  will leave behind a smoother finished product.

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• Conclusion
• Counterfeit or fake goods are in circulation in
  almost every industry, and it is a global
  problem. To know more about how to use
  blockchain, check out the blockchain
  certifications offered by Blockchain Council.

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Blockchain Council Certifications

• You can check out our certifications, and kick
  start your career in the Blockchain space today.
• Certified Blockchain Expert
• Certified Blockchain Developer
• Certified Smart Contract Developer
• Certified Solidity Developer
• Certified Ethereum Developer

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