Snapple delivery NYC

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Snapple Delivery NYC
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• Snapple was founded in 1972 by Leonard Marsh,
  Arnold Greenberg and Hyman olden in New York. The
  company emerged as a national brand in the
  beverage sector in 1990. Later in 1994 Quaker
  bought Snapple for 1.7 billion. Quaker later
  sold it to Triarch group for 300 million with a
  loss of 1.4 billion in 1997. The Triarc group
  sold Snapple to Cadbury Schweppes for 1.45
  billion, a profit of 1.25 billion in 2000.

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• What is Snapple USP?
• Snapple beverages have something sensual and it
  comes with imaginary flavors and a host of new
  combinations. It is a fun drink, informal and
  natural. The packaging is an added attraction as
  it plays the taste experience. It is not a cola
  or water drink. It is authentic and is a pure
  fruity drink. It is more a natural health drink.

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Snapple delivery NYC services focused on target
audience like

• Baby boomer and Generation X focusing on health
  attributes and unwinding stress
• Generation Y focuses on new flavors and caffeine
  and protein. It was promoted as a mobile snack
• Comes in single serve containers that are premium
  and convenient. It is a hydrating, healthy and
  natural drink suitable for all.

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Snapple campaign choices

• The company used different strategies in
  different regions of the US. Some of the campaign
  elements included
• 1. Finding your favorite Snapple drink
• 2. Events and contests
• 3. Commercials
• 4. Partnerships and product placement
• 5. Social Media

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Snapple campaign choices

• The company used different strategies in
  different regions of the US. Some of the campaign
  elements included
• 1. Finding your favorite Snapple drink
• 2. Events and contests
• 3. Commercials
• 4. Partnerships and product placement
• Social Media
• The main strategy included voting for
  region specific ingredients for the non-heartland
  market and for the Heartland Market, there were
  nostalgia campaigns for loyal customers, Snapchat
  story and Snapple vending machine.

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The strengths of Snapple brand

• Image and heritage
• Strong brand presence
• Impressive product line
• Host of flavors and varieties
• Packaging
• Innovative advertising
• The company has immense opportunities by
  enhancing their brand image and tapping the youth
  market. They are popular for their no
  preservative fruit juice and it has become a
  fashion beverage.

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