Pranjali1234

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DIGI SOCIAL HUB
COMMUNITY OF CONNECTS DIGITAL MARKETERS AND
COMPANIES
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Why Fresher's are not getting a good job in
digital marketing?
Its a very burning question for a newbie in
digital marketing nowadays but very few are
having answers to it. Fresher's are not only
struggling to find a good job but in some cases
they even struggle to get one. But why is this
happening? To understand the exact reasons behind
this, we have to go deep into the matter. If you
look at the resume of any fresher in digital
marketing, you will hardly find any substantial
information related to the skill set and projects
he/she has completed or assisted. This creates a
negative impression in the minds of recruiters.
Further, the little details they do mention on
resume, they find it hard to justify that also.
So, lets find out what exactly a fresher is Or
what kind of skill set a fresher is possessing.
Then we look at the factors that inhibit any
marketer to get a good job in the industry.
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A Fresher in Digital Marketing
Any candidate who has just completed his/her
course in digital marketing is termed as a
fresher. A fresher candidate gets to learn
Digital Marketing tools and technologies for the
very first time. Generally institutes dont
provide relevant skills and practical knowledge
to a candidate. This leads to inexperience and
plays a major role in not getting a good job.  A
fresher dont have a proper knowledge of industry
working culture, tools that industry is using,
strategies that generate results and so on. So,
it is quite obvious that a fresher is not a hot
hiring prospect for the digital marketing
industry.
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Any organisation hires candidate only when

1. They think that a candidate can add value to
   their business.
2. They think that the candidate will make more
   money than they will spend on its salary.
3. They think that they will not find any other
   candidate like them in the market

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Important factors for not getting a good job
Lack of practical knowledge
A fresher doesnt have a proper practical
knowledge. Also he/she is unaware of the
strategies and work pattern that industry is
using.
Inadequacy in implementation
Freshers also find it difficult to implement
marketing plans as they dont have any prior
experience of it.
Lack of professional attitude
A fresher candidate generally doesnt know what
to do and how to do. Basically they lack attitude
that is needed for a professional to work in the
digital industry.
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Difference between paid and free tools
While learning digital marketing a fresher only
gets to learn free tools which are not
necessarily used by companies. So, they find
themselves in a completely new world when they
are asked to work with the paid tools.
Inability to form workable strategies
Since a fresher candidate doesnt have any prior
implementation experience. Therefore, he/she
lacks in forming workable marketing strategies
also. In short they are not able to cope up with
the level of strategy formation a company
demands.
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Any way around?
A fresher candidate needs to present some
experience to a recruiter at the time of hiring.
They can do it through some means. They can
showcase their skill sets by implementing them on
any project of theirs or of any relatives,
friends etc. They can publish some content, get
it indexed on search engines, share the links on
social media and even run some paid ads campaigns
to drive traffic to the site. Now the candidate
will have something to show rather than just mere
words on their resume.
It is important to understand that recruiters
hire you for what you can do, and not for what
you know. Whenever you use this kind of
strategy, you need to make it a strong case of
your abilities. If you fail to do it then it will
create more problems than the solutions for your
goal.
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How Digi Social Hub can help?
We have seen this scenario by ourselves and have
introduced certain changes in the way, any
candidate starts learning digital marketing. The
industry is more interested in a skilled
candidate rather than a fresher who will gather
the skills while working on their pay roll. The
simple solution to this is, if you get to learn
every tools, techniques, strategies, working
culture that a company is using then you can
easily get a good spot in their team. We are just
doing the same thing. We provide you live working
environment that you will get in a company and
the tools that they will use along with the
strategies. Not only this, we put you in this
working culture for at least a month or two. So,
that your body and mind can adapt to it and you
can work as an asset for any company that you
join from day one. Now you wont be treated as a
fresher anymore and get a deserving job easily.
And we will secure that for you also.
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CONTACT
    DELHI OFFICE      M-5, Bhanot Bhawan,
Azadpur Commercial Complex, Delhi-33     JAIPUR
OFFICE     Jaipur Center, 6th Floor, Tonk Road,
Sector B-4, Near Airport, Jaipur, Rajasthan
302018

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• contact_at_digisocialhub.com

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THANK YOU