notifyvisitors - PowerPoint PPT Presentation

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notifyvisitors

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Re-engage users, even when they are offsite on mobile and desktop. – PowerPoint PPT presentation

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Updated: 27 January 2020
Slides: 7
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Title: notifyvisitors


1
Low push delivery rate
  • Web Push Notifications are real-time
    notifications. There is no requirement for a
    user's personal details while sending them. They
    can be sent on a user's desktop or mobile
    websites, once he becomes a subscriber. 

2
 Reasons for the lower push delivery rates.
  • Subscriber's browser is not open
  • Subscriber's site data is deleted 
  • Subscriber has uninstalled the browser app

3
 One major reason we must not underestimate is
the old and unused web push notifications. let's
have a look at the whole scenario.
  • When old notifications belong to the unused
    browser.
  • Who holds the responsibility of deleting old
    notifications.

4
What is the root cause of undelivered web push
notifications on mobile devices that lead to low
push delivery rate
  • Potential cases of opt-outs
  • Restrictions through OEMs ( Original Equipment
    manufacturer )
  • GCM Connectivity issues

5
How can we resolve the issue ? How can we
increase the push notifications delivery rate ?
  • Specify a higher expiration time for
    notification.
  • keep notifications open for better interaction.
  • Target a customer segment.
  • Put effective images.
  •  Resolve OEM issues.
  •  Fix opt-out issues.

6
  • Getting a low push delivery rate is not a
    hazardous issue. Moreover, it doesn't have any
    effect on the push services. All the above points
    can be considered effective in order to improvise
    the push delivery rate.

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