web designing and digital marketing

1
What is digital marketing?

• It is all about marketing Products and services
  through digital technologies, overall the
  internet, digital marketing involves all
  marketing weapon that requires an electronic
  device or the internet.
• The weapons in digital marketing gadget include
  websites search engine optimization (SEO) and
  paid search as well as online display
  advertising social media marketing mobile
  marketing and email marketing. Digital marketing
  increases brand awareness and reach your target
  customer . Digital marketing can save you a lot
  of money . Digital Marketing makes possible a
  direct communication path between your business
  and your consumer, enabling you to prepare your
  own audience of trustworthy fans . Digital
  marketing is infinitely more affordable when
  compared to traditional marketing channels.

2
Importance of digital marketing for business?

• Using digital marketing , you can reach a large
  number of audience and it is also cost
  effective.it helps to reach a global marketplace
  and save a lot of money by reaching to lot many
  people . Digital marketing helps to get well
  connected with the audience and helps to know
  exactly what are their requirements .Businesses
  marketing products and services online measure
  success by the percentage rate of incoming
  traffic gets converted into leads, subscribers or
  sales, depending on the intended purposes of your
  website. That is why business owners are
  streamlining their digital marketing campaigns
  towards conversion optimization, making it a top
  priority above everything else . Higher
  conversion rates generated by effective digital
  marketing techniques will deliver loads of
  profitable benefits for you and your business in
  terms of better and higher revenues . Digital
  marketing builds brand reputation . Digital
  Marketing helps you make use of proven strategies
  and techniques that attract not only more traffic
  but also highly targeted traffic that delivers
  results.

3
What is website designing?

• The whole lot approximately your internet site -
  such as the content material, the way it appears,
  and the manner it really works - is determined by
  means of the web site design. Net design is a
  system of conceptualizing, making plans, and
  building a set of electronic files that determine
  the layout, hues, text styles, structure, pics,
  snap shots, and use of interactive capabilities
  that deliver pages to you.An excellent net layout
  is easy to use, aesthetically appealing, and fits
  the user institution and brand of the website.
  Many webpages are designed with a focal point on
  simplicity, in order that no extraneous facts and
  functionality that might distract or confuse
  users seems. Two of the most common methods for
  designing websites that work well both on desktop
  and mobile are responsive and adaptive design..
  In responsive design, content material movements
  dynamically depending on display size in
  adaptive layout, the internet site content
  material is fixed in layout sizes that match not
  unusual display sizes.