Falguni Nayar- The Makeup Queen of India!

1

• FALGUNI NAYAR

The Founder and CEO of NYKAA
2
Meet Falguni Nayar-

• Former investment banker, founder and CEO of
  multi-brand beauty retailer NYKAA.
• Belongs to a Gujrati family, born and brought up
  in Mumbai.
• Graduation from Sydenham College of Commerce and
  Economics
• Masters in management from Indian Institute of
  Management, Ahmedabad.

3
Nayars Life

• Started her career with A. F. Ferguson Co. as
  a consultant.
• 19 years of work experience as Investment Banker
  with Kotak Mahindra Group.
• In 2005, she took over the post of Managing
  Director and made Kotak Mahindra a famous leading
  IPO Banker.
• "If we tried to think of a good idea, we wouldnt
  have been able to think of a good idea. You just
  have to find the solution for a problem in your
  own life." -Brian Chesky

4
Story Behind NYKAA

• The idea of NYKAA came to Nayars mind when she
  visited a Sephora store in US. The sales
  associate recommended her best products and
  showed the best ways to use them. Though she
  wasnt a regular customer of beauty products,
  still she had spent hundreds of dollars.
• She felt a need to bring this concept in India,
  to have all the brands in a single store.
• I wanted to stand for those women who want to be
  beautiful for themselves, not for men or other
  women.
• 
  - Falguni Nayar

5

• She took a huge step by quitting her
  well-established job at the age of 50 and
  stepping into an entrepreneurial journey.
• Nykaa was found in 2012.
• She considered all user feedbacks to develop a
  loyal customer base for Nykaa.
• Nayars journey sounds like very easy job? Well
  it wasnt as it seems like. Its not easy for
  anyone to quit job at the age of 50 and start a
  totally different stream business from scratch.
• Being an entrepreneur is not an easy job. An
  Entrepreneur is like a roller-caster. If you are
  stronger from inside, you can enjoy it.

6
Challenges and Evolution

• Being an Investment banker she was well aware of
  intricacies of raising funds and investment in a
  business.
• The first phase of her business was developing a
  site and creating a user experience for the
  customers.
• The second phase was to get the genuine products
  to the store and to make them available for
  customers at genuine prices.
• Then comes the Marketing and Promotion into
  picture to make the brand popular.
• She overcame all the challenges at every phase by
  her dedication and hard work.

7
About Nykaa

• An e-commerce website that offers beauty and
  wellness products from all the leading brands
  including Lakmé, Kaya Skin Clinic, L'Oréal Paris,
  etc.
• It has stores in more than 17 stores now and is
  expanding.
• It has over 850 curated brands and over 1 lakh
  products.
• It offers a comprehensive selection of makeup,
  skincare, hair care, fragrances, bath and body,
  luxury and wellness products for women and men.

8

• The brand is now an epitome in wellness and
  beauty and is very popular, speciallly among an
  age group of 22-36.
• Nykaa is further opening its luxury stores
  (Nykaa luxury) in premier destinations.
• Nykaa has also been a front runner in bringing
  international luxury brands to India, which is
  obviously because of overwhelming response of
  Nykaa customers.

9
Achievements of Nykaa

• In 2018 Nykaa collaborated with Femina and
  organized Nykaa Femina Beauty Awards 2018.
• Business Today featured Nykaa's founder Falguni
  Nayar in The Most Powerful Women in Business
  2017.
• Nayar also won the Woman Ahead award at the
  Economic Times Startup Awards 2017

10

• "Dont get distracted. Never tell yourself that
  you need to be the biggest brand in the whole
  world. Start by working on what you need at the
  present moment and then what you need to do
  tomorrow. So, set yourself manageable targets."
  -Jas Bagniewski
• Nykaa also raised funds for Project Nanhi Kali
  on International Women's Day, 2015. Project Nanhi
  Kali is an Indian NGO that provides primary
  education for underprivileged girls in India

11
Follow Us
/drilers
/drilers
_at_drilersfortalent
_at_drilers
12
www.drilers.com