Become a Business Analyst without IT Background | JanBask Training

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Introduction
The amount of time people spend on your website
is a sign of how they feel about it. If people
are storming out of your website without spending
enough time, then there might be something wrong
that might need your attention.
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objective

• Introduction
• Improve your web design
• Use engaging visual content
• Why Visual Content is Important?
• What are the types of Visual content?
• Place call-to-action on every page
• Update your content regularly
• Structure your content well for easy scanning
• Conclusion

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Improve your web design
Speed up your websites loading time.
Create navigation that easily guides the visitors
through your website.
Make your layout responsive and mobile-friendly.
Implement call-to-actions wherever necessary.
Include social media share and follow buttons.
Add testimonials, case-studies and portfolios to
engage visitors.
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Use engaging visual content
Why Visual Content is Important?
What are the types of Visual content?

• Images and Videos
• Infographics
• Screenshots
• GIFs and MEMEs
• Chart and Graph Social Posts

• Visuals help retain a lot of information
• Visual trigger user engagement
• Visual increase social media engagement
• Visual tells story that is easier to recall

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Call-to-action

• Newsletter Subscription
• A Lead Magnet
• Social Sharing CTAs
• Contact form
• Exit intent pop-up

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Contact form CTAs
Although, the very obvious thing to do, it is
also the most important CTA is making your
visitors fill up a contact form. The contact form
can be filled up for reasons like

• Asking queries
• Consultations
• Demos
• Free trials

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Update your content regularly
Updating the content should also mean that you
are constantly posting effective content on the
website
Add case-studies- Adding case studies on the
website will make your website look more valuable
and believable. If you have been successful in a
project, posting it on your website from time to
time will improve your chances to make people
stay longer on your website and learn about your
business. Show credibility- What better way to
show credibility to your visitors than adding the
testimonials and bios of real people that have
worked with you in the past or have liked your
work. Seeing images of people on your website
will make it appear even more trustworthy.
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Structure your content for scanning
Descriptive headings- The heading should be
compelling enough to make the visitor stay and
read the entire blog. Sub-headings- Divide your
content into multiple paragraphs and place them
under different headings especially crafted for
them. Bullet points- This will help the reader
to easily read through lengthy content and come
to a conclusion. Highlight keywords- Important
keywords need to be emphasized, and you can do
that by using Bold or creating a hyperlink.
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Conclusion

• Reducing the bounce rates and making a visitor
  stay on your website for a longer period is an
  important aspect of any blogger or an online
  marketer. 
• Improving your web design to creating visuals to
  engage visitors and place calls-to-action
  strategically on every web page and making sure
  that your content is updated regularly in the
  right format.
• You dont have to work hard to keep people on
  your website you have to work smart.

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Thank You