Why should marketers care about IoT?

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Why Should Marketers Care About IoT?
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Why should marketers care about IoT?

• One of the biggest trends in Digital Marketing
• By 2025, the total database of the Internet of
  Things (IoT) will cross 75 billion.
• IoT has now evolved into a wide array of smart
  devices, from watches to home appliances

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Building Communities with IoT Devices
• Social media is still a major channel for brands
  to build communities and interact with them.
  Wearable technology devices, such as smart
  devices, from watches to home appliances.
• This allows users to share posts on different
  social media platforms which will lead to
  developing a new community-centered with the user
  of such devices.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Conversational Commerce Rise to Connect with
  their Audience
• The invention of chatbots, smart audio devices,
  intelligent assistants has given rise to
  conversational commerce.
• This allows the user to shop online, check order
  status, locate the store, restaurants with these
  interfaces.
• This has given a new way to be connected with
  their audience.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Data Availability - Create Data of The User on
  their Interest
• IoT deceives keeps on growing, there will be an
  improvement in data generation, which will allow
  marketers to find out the interest, behavior, and
  preferences of their user.
• This all will help marketers to benchmark for
  their next marketing initiatives.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Personalization - Collect The Right Data
• As still now marketers are using strategies like
  email campaigns, custom videos, product
  recommendations and push notifications for
  delivering a personalized marketing experience to
  customers.
• For this, marketers need to depend on DMPs and
  CRMs to collect the right data.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Predictive Analytics- Track User Behavior
• With predictive analytics, marketers can track
  the present and past activities of users, such as
  purchase patterns, behavior and location details.
• This will helps marketers to reactive as they can
  make suggestions based on these data inputs by
  users.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Improved Engagement for Ads and Content for More
  Relevant Traffic
• IoT devices help marketers to show extremely
  relevant ads to their audiences.
• This will lead to your ads getting more
  engagement, which will increase sales.

Source www.martechadvisor.com
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Why should marketers care about IoT?

• Conclusion
• With the help of IoT, you can understand how your
  customers interact with smart devices, home
  appliances, and other IoT devices. So that you
  can take the next step for your marketing
  strategy.

Source www.martechadvisor.com
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