Title: 5 Successful SEO Techniques For Law Firms
15 Successful SEO Techniques For Law Firms
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Introduction
In 2019, Lots of law firms want the attention of
potential clients, creating and executing a
strong search engine optimization plan is the key
to setting yourself apart and rank high in Search
engines like Google, Yahoo, and Bing. As a
certified lawyer turned legal marketer, I know
firsthand how important leads would be to law
firms. Because of this, I have always wed SEO
plans to site development.
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1. Create Law Hubs
- A law hub is only a hub of articles for every
significant practice area in your law firm. On
those pages, you need to create posts that answer
common questions, solve customers' issues and
instruct users. - Well-written law hubs hold the capability to be
widely shared and seen as trusted resources,
setting you as a thought leader and driving more
visitors to your website.
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2. Prioritize Long-Form Content
- Content pages of 1500 or more words are proven to
rank higher in search results. Creating content
which exhaustively covers a specific subject will
cover users looking for that advice and direct
them to your website. - If your webpages include useful information
that's of value for your target niche, long-form
content can help set you and your law business as
a power in that region.
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3. Practice Areas In Your Main Website Navigation
- Search engines will scan your own website in
order to comprehend the main focus of your
company. By including your law firms core
practice areas in your main navigation. - Conversely, if you bury important practice pages
deep in your website, Google may deem that
content as less important and rank it lower.
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4. Avoid Keyword Overstuffing
- While keyword phrases continue to be an important
part of any search engine optimization strategy,
keywords are diminishing in importance. You
shouldn't use a keyword that makes your articles
seem forced, unnatural or phony. - If the keyword can naturally fit in the content,
then use it. Otherwise, do not stuff it in the
text.
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5. Include Keywords In Meta Description And Title
Tags
- Frequent placements of keyword phrases include
the title tags, meta description as well as your
alt tags. - Your meta description, although not utilized in
the algorithm itself, may be utilized as the main
motive to click on your search list.
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