SEO ppt

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PPT ON SEO
Submitted by- pratyush
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CONTENT

• WHAT IS SEO
• TYPES OF SEO
• ON PAGE OPTIMIZATION
• OFF PAGE OPTIMIZATION
• SEARCH ENGINE IN MARKET
• SEARCH ENGINE MARKET SHARE
• SEO TOOLS
• ADVANTAGES AND DISADVANTEGES

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WHAT IS SEO
? SEO stands for search engine optimization. It
is the process of getting traffic from the
free, organic, or natural search results
on search engines.
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TYPES OF SEO

• ON PAGE OPTIMIZATION
• OFF PAGE OPTIMIZATION

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ON PAGE OPTIMIZATION

• On page optimization is used to regulate the site
  to be optimized through page coding.
• Meta tags
• Meta description
• Keyword density
• Sitemaps
• URL structure
• Image SEO

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OFF PAGE OPTIMIZATION

• In off page optimization is used to not regulated
  by page coding.
• Back linking
• Forum posting
• Social bookmarking
• Search Engine Submission
• Link exchange
• Photo Sharing

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SEARCH ENGINE IN MARKET LIKE
? GOOGLE ? YAHOO ? BING ? ASK
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SEARCH ENGINE MARKET SHARE
? Google 85.82 (85.38) ? Yahoo! 6.58
(6.99) ? Bing 6.39 (6.39) ? AOL 0.46
(0.46) ? DuckDuckGo 0.35 (0.37) ? Other 0.4
(0.42)
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SEO TOOLS
? Google Webmaster ? SEO Moz. ? Ubersuggests
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OPTIMIZED PAGE
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Common SEO Mistakes?

• Not optimization for right keywords
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Not having unique title tags and meta
  descriptions
• Using poorly written content

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ADVANTAGES OF SEO
? Brand Awareness ? Increased site
usability ? Cost effectiveness ? ROI ? Increased
traffic
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DISADVANTAGES OF SEO
? Getting noticed by more than your target
audience ? Over Success ? Black Hats and White
Hats ? COSTLY
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SEO RANKING FACTOR
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THANKS