Best Digital marketing courses in pcmc.

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Digital marketing courses in pcmc
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What is Digital Marketing?
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile
phones, display advertising, and any other
digital medium.  Digital marketing channels are
systems based on the internet that can create,
accelerate, and transmit product value from
producer to the terminal consumer by digital
networks.
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• Search Engine Optimization(SEO)
• Social Media Optimization(SMO)
• Search Engine Marketing(SEM)
• Web Analytics
• E-Mail Marketing
• Online Reputation Management(ORM)
• Affiliate Marketing Adsense
• YouTube Marketing

Digital Marketing Basics Agenda
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Search engine optimization (SEO)

• Digital marketing courses in pcmc the
  process of increasing the quality and quantity of
  website traffic by increasing the visibility of a
  website or a web page to users of a web search
  engine. SEO refers to the improvement of unpaid
  results and excludes direct traffic/visitors and
  the purchase of paid placement.

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Social media optimization (SMO)

• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event. ... SMO is similar to
  search engine optimization, in that the goal is
  to generate web traffic and increase awareness
  for a website.

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Search Engine Marketing

• Search engine marketing is a form of Internet
  marketing that involves the promotion of websites
  by increasing their visibility in search engine
  results pages primarily through paid advertising.

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• Web Analytics is the measurement,
  collection, analysis, and reporting of Internet
  data for the purposes of understanding and
  optimizing Web usage. Insight on user behaviors
  and needs, and how the site meets those needs.

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Email marketing is the act of sending
a commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer coul
d be considered email marketing. It usually
involves using email to send advertisements,
request business, or solicit sales or donations,
and is meant to build loyalty, trust, or brand
awareness. Marketing emails can be sent to a
purchased lead list or a current customer
database. The term usually refers to sending
email messages with the purpose of enhancing a
merchant's relationship with current or previous
customers, encouraging customer loyalty and
repeat business, acquiring new customers or
convincing current customers to purchase
something immediately, and sharing third-party
ads.
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