Digital marketing

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Digital Marketing
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What is Digital Marketing?

• Digital Marketing is a type of marketing by which
  we can sell and promote our services and products
  through internet world vide, to a particular
  place, gender, age group or we can put filter to
  whom we want to sell or promote our products.
• Now a days, most of the people using internet on
  their phones, laptops, tablets and desktops. So,
  it is the easiest way to reach and connect to
  most of people anywhere in the world.

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Types of Digital Marketing

• There are three types of Digital Marketing
  through which we can do marketing through
  internet.
• 1. SEO ( Search Engine Optimization)
• 2. SMO ( Social Media Optimization)
• 3. PPC ( Pay per click)
• You can also learn these things in a Digital
  Marketing course.

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SEO

• SEO stands for Search Engine Optimization through
  which we can sell and promte our products and
  services through keywords.
• The term keywords means the words which are
  mostly searched by the people on the any search
  engines.
• The mostly used searched engines are Google,
  Bing, Yahoo and Ask. SEO is the free and slow
  process in the digital marketing.

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SMO

• SMO stands for Social media optimization. In this
  we use Social media platforms like Facebook,
  Instagram, Whatsapp, Emails to promote or sell
  our products and services.
• In this we put ads on the social media platforms
  to attract customers to visit and go through our
  products.
• Through SMO we can also filter to what age group,
  gender can see our products regarding their
  choices, likes and interest.

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PPC

• PPC stands for Pay per click . In this we pay to
  search engines to run our ads on their pages. On
  every single click search engines charges us to
  pay for our ads.
• It is the fastest way to run the promotions and
  increase sales of our products and services.
• Check syllabus of Digital Marketing here

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Keywords Stuffing

• The term Keyword Stuffing means that how many
  keywords can we put in our content which is
  showed on our websites.
• Normally, the search engine allows us that we can
  put 3 -4 keywords in a single paragraph.
• More than 3 -4 keywords in a single paragraphs
  means we are extra stuffing our keywords which is
  against the Search engine policies.

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Ways to do SEO

• 1. White Hat.
• 2. Black Hat.
• 3. Grey Hat.

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White Hat SEO

• In this SEO, we use only 3 -4 keywords in a
  single paragraph. In this all the Search engine
  policies are followed by the content writer. It
  is the slow but long term process to do Digital
  Marketing through SEO.

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Black Hat SEO

• In this no policies of search engine are
  followed. We can put as many as keywords in a
  paragraph of our content.
• It is the fastest way to make our website or
  content or blog easily showed on the 1st page of
  search engine.
• But through this proces, most of the websites are
  blocked or shutdown by the Search engine.