Calculating Digital Marketing ROI Metrics

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Calculating Digital Marketing ROI Metrics
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Following are some digital marketing ROI metrics
Unique Monthly Visitors This metric helps you
track how many people are visiting your website
on a monthly basis and if they are coming
regularly or not. A person visiting your website
regularly means your site offers the content of
their interest. Cost per Lead This is
associated with paid content and can be
calculated through AdWords directly. This metric
helps you to understand whether your digital
marketing campaigns are paying off or not.
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Cost per Acquisition This metric tells you how
much you are spending to acquire a customer, not
just the lead. This is calculated by adding paid
marketing investments as well the money you spend
on SEO content writing. Customer Lifetime Value
This helps you to calculate whether the money you
are spending to acquire a customer is worth it or
not. Because if the customer doesnt give enough
profit compared to what youve spent to acquire
him, you are at a loss here.
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Band Awareness This helps digital marketing
teams to understand how their campaigns are
making people aware of their site and product.
Knowing from where the traffic on your site is
coming from can give you a better understanding
as to what areas of your campaign are beneficial.
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