Search Engine Optimization

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Search Engine optimization

• By Mk DigitalMare

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What Is SEO?

• SEO is the process of increasing quality and
  quantity traffic to the website through organic
  search engine result.
• Quality Traffic quality traffic means more
  conversations and sales
• Quantity Traffic quantity traffic means brand
  awareness and online visibility
• Organic Result Organic search result means
  listing on a SERP that appearance because of
  search term relevance.

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Types of SEO

• On Page SEO On page SEO is optimizing of
  individual webpages to get high rank on the
• search engine result page (SERP). It refers
  both content
  optimization and source code optimization
• Off Page SEO Off page SEO work done outside of
  the website. It refers link building to
• the website to high rank On SERP

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On Page SEO

• On page SEO refers all measures that can be taken
  directly with in the website to get high rank on
  the SERP. It includes content optimization with
  keywords placing , headings, alt tags, internal
  links, data relevancy, image optimization, etc.
• Meta title, Meta Keywords, Meta description
• Optimization
• SEO friendly urls, responsive web design, start
  title with keywords, wrap subheadings in h2 tags.
  

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Off Page SEO

• Off Page SEO refers all the activities you and
  others do away from the website to get high rank
  on the SERP. Off page SEO activities improve
  ranking position of your website through quality
• backlinks.
• Backlink is a link from another site to your
  website. Backlinks are major metrics to get high
  ranking .A page with a lot of backlinks tended to
  rank higher on all search engines.

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Off page Activities

1. Directory Submission
2. Social Book Marking
3. Article Submission
4. PDF/PPT Submission
5. Guest Posting
6. Blog Commenting
7. Web 2.0 promotions
8. Pod casting
9. Video Submission
10. Press Release

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SEO Techniques

• White Hat SEO Following On page and Off Page
  SEO techniques
• Black Hat SEO Black hat SEO techniques will
  punishable by search engines. It refers keyword
  stuffing, paid links, copy content, spam links
• Gray Hat SEO gray hat SEO refers paid links from
  authorized sites

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Contact Us

• Mk Digital Mare
• Email Id mkdigitalmare_at_gmail.com
• Phone No 8368141758
• Address Sri guru Dattatreya nilayam,5-2-18
  kukatpally,Hyderabad