Top OTT Video Streaming Trends 2019

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Popularity of OTT Streaming Platforms

• Netflix, Amazon Prime Video, Hulu, HBO, Disney,
  etc. gives unlimited access to high quality
  content. As of 2019, there are over 182 million
  OTT subscribers in the United States.
• To enhance customer engagement, OTT video
  streaming platforms are coming out with new and
  innovative product offerings.
• Fact According to comScore, around 50 million
  households across the world, today have OTT
  video, which they consume in the same time-of-day
  pattern as traditional TV viewers.

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Trend 1 Hybrid Monetization Models

• There are three primary monetization models that
  OTT streaming platforms operate on
• Subscription video on demand (SVOD) like Netflix.
• Advertising (or ad-based) video on demand (AVOD).
• Transactional video on demand (TVOD) like iTunes.
• Fact
• In March 2019, a survey conducted by PwC on
  1,000 adult video-on-demand viewers in the US
  revealed that more than half of the content that
  the respondents streamed was licensed, while 44
  of it was original to the platform it was viewed
  on.

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Trend 2 Rising Demand for Digital Originals

• The year 2018 saw tremendous growth for SVOD
  platforms in terms of the global audience demand
  for original content.
• Analysts have forecast that the Netflix 2019
  content budget could be as high as 15 billion.
  Original content is here to stay and shall remain
  king in 2019 and much beyond, period.
• Fact
• According to Parrot Analytics Global Television
  Demand Report 2018, SVOD platforms in combined
  released 319 new digital original series in 2018.

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Trend 3 Intensive Competition Leading to Content
Fragmentation

• Much of the content that you find today on
  Netflix or Hulu is about to become exclusive to
  other rival OTT streaming platforms.
• The bonhomie between OTT market players should
  primarily focus on white-labeled or co-branded
  offerings
• Fact
• The Content Discovery study by PwC has found
  that video content discovery is a bigger pain
  point and source of frustration for consumers
  than finding other types of media.

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Trend 3 Mobile Surpassing TV as the Primary
Content Consumption Channel

• Mobile is fast emerging as the dominant growth
  channel for audio and video content distribution.
• For example, a particular individual who watches
  Game of Thrones on a regular TV screen while at
  home streams video content from YouTube on a
  smartphone while travelling.
• Fact
• According to a report from eMarketer, over 75
  of worldwide video consumption occurs on mobile
  devices.

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