How to Make the Most Out of Amazon Ads

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QUICK TIPS TO MAKE THE BEST OUT OF AMAZON ADS
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Experimental Approach - AB Testing

• Each ad type is different in nature. Let's take
  an example of headline search ads. These ads
  enable you to use custom landing pages per your
  business needs.
• In case of product display ads, you have
  once-in-a-lifetime opportunity to take competitor
  targeting to a whole new level.
• Hence, perform AB testing for each of these ad
  types to understand the most suitable according
  to your niche.

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The Apt Fusion of Strategies

• If you think that merely running a manual
  campaign or an automated one will boost your
  visibility, then you need to rethink. Thus, a
  right combination of automated targeting and
  manual Amazon advertising campaign can help you
  boost your ROI.
• You can run an automated campaign to create a
  list of highest performing keywords, which can be
  used in manual Amazon advertising methods. It
  will help you get maximum results under low
  budget.

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Focus on Impressions First then Clicks

• Well! it is understood that your intention is to
  sell your products through Amazon advertising.
  But, in order to get the clicks, you need to make
  sure that your ad is visible to the targeted
  customers. Here are a few tips to increase
  impressions
• Competitive bidding.
• Perform AB test on keywords and choose the best.
• Keep updating campaigns with latest keywords and
  evaluate them with time.

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Choose Keyword Match Type Carefully

• Choose the most suitable keyword match type
  according to your targeting strategy and budget.
• Here are the main keyword match types
• Broad Match This keyword match type is broader
  than others. It can make your ad appear on 'n'
  number of searches, which may increase your
  budget.
• Phrase Match This keyword match type is more
  specific to your product, and will help you stay
  away from non-productive clicks for your
  business.
• Exact Match if you are working on a highly
  competitive keyword, this type keyword match type
  can serve your purpose. Under exact match, the ad
  will be triggered only if the user searches the
  exact keyword or its close variant.

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Hope these tips will be useful
Thanks
Developed by Lisa Russel - An Amazon Expert
Email- info_at_data4amazon.com
Web - https//www.data4amazon.com