What is SEO?

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What is SEO?

• On-page SEO
• Off-page SEO

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SEO
SEO stands for Search Engine Optimization. This
is the practice of increasing the quantity and
quality of traffic to your website through
organic search engine results.
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Types of SEO
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On-page SEO

• On-page SEO relates to the content on your
  website.
• It includes strategies to optimize an individual
  page on a website. These factors (all of which
  are outlined in this on-page SEO checklist) help
  search engines understand the topic of the
  content and see that the website is a valuable
  source that people would want to find.

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This type of SEO includes

• Keyword research Finding the best keywords to
  target on a page of content
• Content creation Publishing high-quality content
  focused on target keywords
• Keyword optimization Using the target keyword in
  all the right places and using good meta tag SEO.

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Off-page SEO

• Off-page SEO techniques help strengthen the
  influence and relationship your website has with
  other websites.
• It includes strategies to build a websites
  reputation and authority. These factors help
  search engines see that a website is an ideal
  search result because it is from a reputable,
  reliable, trusted source.

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Types of SEO Techniques

• There are three kinds of SEO
• White hat SEO
• Grey hat SEO
• Black hat SEO
• .

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Black Hat SEO

• Black hat SEO will get you where you want to go
  faster. It is usually less costly because you are
  taking shortcuts to the top by going against
  published Google Webmaster Guidelines. In fact,
  many black hat SEO tactics are specifically
  spelled out in the guidelines as things you
  should NOT do. As such, they carry the risk that
  your website and/or content will be banned from
  search results or demoted the next time Google
  updates its ranking algorithm. Black hat SEO
  returns value quickly, but there is a high risk
  that the value cannot and will not be sustained.

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White Hat SEO

• White hat SEO techniques, on the other hand,
  adhere to Google Webmaster Guidelines but usually
  take longer and cost more to carry out as a
  result. On the upside, white hat SEO carries far
  less risk and tends to deliver lasting and
  compounding value over time. Youll find most of
  the respected SEO and content marketing companies
  like Moz, Search Engine Journal, Search Engine
  Watch, Search Engine Land, all use and recommend
  white hat SEO tools and techniques.

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Grey Hat SEO

• Grey hat SEO falls somewhere in the middle. This
  is the combination of both black and white hat
  SEO These practices are not specifically called
  out in the guidelines but should still be
  considered risky.