Social Media Plan For WordPress Users

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BEST WORDPRESS WEBSITE DEVELOPMENT COMPNAY San
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Social Media Plan For WordPress Users
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Select Social Networks For Your Plan
There are numerous social networks but not each
of them needs to be a part of your plan. A
targeted strategy demands that only those
channels which are popular among your target
audience be included in your scheme of things.
There are some platforms like Facebook and
Twitter which are essential for all kinds of
brands because of their immense popularity across
all user groups. The rest need to be chosen based
on the nature of your business. In case you are a
law firm owner, then you need to use LinkedIn
which is a professional network. Similarly, if
you are involved in the entertainment industry or
cater to the 18-24 age group, then Instagram
needs to be included in your plan. Selecting the
right networks is essential for reaching out to
your target audience.
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Optimize Your Website For Social Media
Social media can be used to expand your reach by
sharing website content on various networks. This
means that you need to optimize your website for
the purpose. Facebook started the OpenGraph
project in 2010 which enables users to add extra
metadata to their web pages which will help
social networks understand their nature in a
better manner. This helps in controlling the look
of your content when it is shared on a social
platform. You can enable Open Graph metadata by
simply using a plugin. The Yoast SEO plugin is a
widely-used and popular tool. Once you have
activated this solution on your website, you need
to visit SEO gt Social in your dashboard. Select
the Accounts tab and provide URLs of all your
social profiles.
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Optimize Individual Posts Or Pages For Social
Media
Many people convert PSD to WordPress or shift
from other platforms only because of the
convenient nature of the CMS. As you saw just
now, you optimized your website for various
social networks in just a few clicks. Another
optimization trick that you can use through the
Yoast SEO plugin is to configure social options
for individual posts or pages. Choose a post that
you want to optimize and open it in the editor.
Now scroll down to locate the Yoast meta box.
Click on the sharing icon and you will be
presented with some handy options. You can add a
title and description for the post which will
appear on Facebook or Twitter. You can also
choose to upload an image.
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Know The Image Size Guidelines Of Different
Networks
Image optimization is a critical aspect of
creating a social media plan for WordPress. You
can create attractive pictures but they will not
be displayed perfectly if they do not adhere to
the image specification rules of the network.
Each channel has its won image size guidelines.
For instance, Facebook says that a shared image
can be 1200 x 630 pixels while Twitter has set
440 x 220 pixels as the specification for
in-stream pictures. Make sure that the photos you
share conform to the rules set by the network on
which they are being uploaded.
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Include Social Sharing Buttons On Your Website
An effective way to expose your content to a
wider audience is to enable your website visitors
to share it on their social accounts. You can
make this happen by including social sharing
buttons on your website. It is natural for people
to share something they like with their friends
and followers. Prominently visible social sharing
icons along with a post will encourage people to
include the material on their profiles. There are
various social sharing plugins that can be sued
for the purpose. These tools help in styling your
tabs and defining their position on a post or
page.
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Automate the Process Of Social Sharing
Manually sharing your content on various social
feeds can be a time-consuming process. It can
affect your efficiency and hamper other vital
website management tasks. The best way to
efficiently conduct social sharing is by
automating the entire process. There are tools
like Buffer which help you create a pre-defined
schedule of updates that are then published
automatically. IFTTT is a free service that
connects your interface with social channels and
lets you automatically share content.
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