Top 5 Massive Changes Coming to Google Ads

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Top 5 Massive Changes Coming to Google Ads
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Discovery Ads

• The whole new set of ads, namely, Discovery ads
  got introduced in the event. This will allow pay
  per click advertising agencies to create image
  carousel with swipe support to engage their
  target audience. 

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Gallery Ads

• Now, the PPC service providers can make their
  search ad more engaging. The advertiser can now
  add four to eight images with the text ad copy to
  make it look even more engaging. It will increase
  interaction up to 25.

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Smart Bidding

• Google is one of the organizations supporting and
  promoting machine learning at most. Continuing
  this tradition, it has introduced smart bidding
  which will use machine learning. 

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Bumper Machine

• According to Google, 6-second bumper ads are way
  more powerful than the 60-90 second ads. Thus, to
  help advertisers create bumper ads, Google has
  launched Bumper Machine. It can create bumper ads
  from any video, no longer than 90 seconds.

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3D Ads

• This is something new that Google is introducing
  a new display ad format, called Swirl. This will
  allow all users to interact with 3D objects.
  Digital Marketers can utilize their companys
  existing 3D assets to produce ads that engage
  users by letting them rotate the object and zoom
  in and out. 

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